Think with Google Firestarters

Think with Google
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Think with Google Firestarters

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google. Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

  1. NOV 13

    The future of performance marketing with Kris Tait from Croud

    Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it’s about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

    38 min

  2. OCT 22

    How agencies can drive growth, with Co:Definery's Robin Bonn

    What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own “market of one”. Plus, the surprising power of saying “no” to clients, how to price your work in the age of AI, and the one thing every agency must understand to reach the top of the tree. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

    44 min

  3. OCT 8

    How to lead successful cultural transformation, with Lloyds Banking Group's Tanya Evans

    How do you build a transformation culture that truly lasts? Tanya Evans, Group Culture & Leadership Director at Lloyds Banking Group, shares her proven strategies to driving organisational change from within. Tune in to learn why “radical candour” is the key to high performance, what science can teach us about team building, and how the best leaders embody the change they want to see. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

    37 min

  4. SEP 10

    Brand strategy expert Phil Adams on why strategy is about working backwards from ideas

    Do numbers inform all your strategic decisions? Phil Adams, Brand Strategy Consultant, says ideas, not stats, are the data that drive brands forward. In this episode of Firestarters, he reveals the strategic mistakes brands most often make and how to fix them. Plus: the three golden rules to an effective brief, how to conquer creative block, and why your customers may know more about your brand than you do. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

    40 min

  5. AUG 20

    The power of great copy, with brand tone of voice and copywriting expert, Vikki Ross

    Everybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing compelling marketing messages that drive results. In this episode of Firestarters, she discusses the art of great copywriting, from how to define your brand’s voice to why it’s crucial to make every word count — and ensuring your copy always passes the “concrete, visual, and falsifiable” test. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

    42 min

  6. AUG 6

    TakeOuts: The Choice Factory author Richard Shotton's Key Insights In 10 Minutes

    New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we’ll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it. Richard Shotton, best-selling author of The Choice Factory, explains how advertising has “dropped the ball” when it comes to consumer psychology, and what marketers can do to unlock its power.

    11 min

  7. JUL 30

    TakeOuts: Strategist & Podcaster Rishad Tobaccowala's Key Insights In 10 Minutes

    New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we’ll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it. From data-driven storytelling to the future of marketing hear Rishad Tobaccowala, award-winning strategist, podcaster and author, discuss why the future of marketing is not just about data, but also about imagination, creativity, and human connection.

    14 min

  8. JUL 30

    The secrets of effective marketing to gamers, with games strategist James Whatley

    Gaming represents a significant and diverse opportunity for marketers, so how can brands engage gamers in an authentic way? As gaming has matured as a medium, what are the techniques for understanding the environment and the audience, and what is the future for marketing to gamers? In this enlightening episode, James Whatley — Senior Strategy Director, Gaming, The LEGO Group — reveals how brands can engage gamers in meaningful ways, how they can be player-centric, tap into the feeling that gaming evokes, and why it's important to 'go the extra click'. Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

    43 min
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Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google. Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

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