ThinkerMetrics: 100% Intro to analytics

Taylor O'Neal
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Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

Tập

  1. 21/02/2023

    The Social Media Algorithms

    What are the actual components and calculations that make a social media feed rank algorithm? How to explore and edit the components to understand how the feeds vary to create different experiences across platforms and with different strategies? This will help you design social platforms or just understand how your content will perform.

    14 phút

  2. 20/09/2020

    User metrics. Monthly average users, daily average users. dau/mau ratio. When it fits, other options

    User metrics for apps of any kind, I discuss the metrics you'll see in the financial news, the ratio, what business fit, and other options to empower your organization.

    14 phút

  3. 20/09/2020

    Media Sites & Advertising Inventory

    The business model for media sites, inventory. The customer lifetime value vs a high cost per click and even cost per call.

    11 phút

  4. 05/09/2020

    A/B Testing. A story: to test or not to test.

    What real life pressure will face you in a corporate environment on whether you should test or just make changes. You can choose to test or not to test. What will you do?

    7 phút

  5. 24/08/2020

    E-commerce

    E-commerce conversion rates, the sales Funnel, site pathing, abandon carts, industry benchmarks for typical conversion rates.

    14 phút

  6. 23/08/2020

    Analytics Frameworks: Start-up Pirate Metrics and Lean Analytics

    In this episode we discuss the Pirate Metrics Sales Funnel marketing framework about where the user is in the customer journey and the Lean Analytics framework where we ask two questions: what type of business are you in? And what stage of growth are you at? With these you can narrow down data overwhelm to a key focus. What is your one metric that matters right now?

    15 phút

  7. 13/08/2020

    Introduction to Analytics principles

    What metrics really matter? What makes a metric a good one? What value can we offer as analytics are automated? This episode is a quick review of https://seths.blog/2012/05/avoiding-false-metrics/ and chapter 2 of Lean Analytics https://www.oreilly.com/library/view/lean-analytics/9781449335687/

    14 phút
  • 7 tập

Giới Thiệu

Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

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