Thinking like a business person for pet photography success

Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. I’m talking about Lisa Asp who beyond that, is heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photography association and the different awards and competitions that are out there.

WE COVERED

• Lisa’s journey from the dream of being a painting major to shifting gears into photography 
• How a rescue encouraged Lisa’s business to transition into pets from general portraits
• How Lisa uses social media
• Marketing a specialised studio versus a general portrait studio 
• Thinking outside the box with passive marketing by partnering with a cafe
• How putting yourself out there can lead to new clients and marketing partnerships
• What is a professional photography association and why would you join

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How to find an association to join for professional photographers
• What's the deal with competitions and awards, and which should you enter
• Headshots for hounds
• Knowing when to say no to fundraisers

Show notes can be found here: https://thepetphotographersclub.com/podcast/1702