Third Party Marketing Strategies w/ Melissa Stiles of SAM

In this episode of the Self Storage Lab, the focus is on third-party management with a special emphasis on branding and marketing strategies. Melissa Stiles, Chief Marketing Officer at Storage Asset Management (SAM), joins the discussion to share her extensive experience and insights. Key topics include grassroots marketing, reputation management, word-of-mouth referrals, and digital marketing techniques. Melissa also elaborates on the role of influencers, the use of AI in marketing, and how to stay updated with evolving marketing tools. Additionally, Melissa talks about the importance of community-based strategies and handling reviews to enhance brand presence and customer experience.

Mentioned in this Episode

• 01:01 Melissa's Background and Unique Skills
• 03:44 Diving into Self Storage Marketing
• 05:07 Core Principles of Successful Marketing
• 07:34 Brand Awareness and Grassroots Marketing
• 14:42 Influencer Marketing in Self Storage (youtube, tiktok, instagram)
• 24:13 Data-Driven Marketing Decisions
• 31:12 Leveraging Local Relationships for Marketing
• 32:11 Exploring Geofencing and Micro-Influencer Strategies
• 33:54 Brand Differentiation and Hyperlocal Focus
• 39:05 Reputation Management and Review Strategies
• 47:14 Integrating AI in Business Operations