This Fit Is Not For Everybody (and that’s okay) with Kalia Carter of BodyCon The Brand

In episode 101, Kalia Carter gets real about the challenges she’s faced creating BodyCon The Brand exclusively to fit full-bust women. She’s faced pushback from factories and internet trolls alike for her unwavering focus on full-bust fit, but she’s also created the pieces she’s always wished she could wear and has a growing community of women in her niche that get it and support what she’s building.

Kalia started BodyCon the Brand as a fuller-bust clothing brand. Growing up she had always struggled to find pieces she was comfortable in, that flattered her, and that actually fit. This applied to almost everything: bras, tops, dresses, and swimsuits. You name it! Everything was either too small on the chest and fit the waist, or fit the chest and was too big on the waist! Kalia started this brand to attempt to solve this problem! She first launched in March of 2024 and has been able to serve hundreds of happy customers. Kalia is actively working on new pieces and always looking for inspiration in new trends!

In this episode, you’ll learn:

• How Kalia developed and stays firm on BodyCon The Brand’s full-bust size chart
• How to communicate sizing effectively for e-commerce 
• The expensive lesson Kalia learned about manufacturing
• Why Kalia uses a different factory for each of her designs
• How Kalia develops her tech packs without having good comp samples to reference
• The good and the bad sides of going viral for your business
• The number one thing that has fueled BodyCon The Brand’s social media growth

People and resources mentioned in this episode:

• BodyCon The Brand website
• BodCon The Brand Instagram

Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.