The SaaS Academy Podcast

SaaS Academy
The SaaS Academy Podcast

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

  1. 17 SEPT.

    Dan Martell Reveals the SECRET To Running A SaaS Company | Ep 44

    "The magic is creating the container for relationships." 📖 Join the Wait List for our new book! ➤ https://softwarebook.com/ Join Dan Martell, Johnny Page, and Matt Verlaque as they sit down to discuss the launch of their new book, what running a 10/10 event looks like, and the future of SaaS Academy. -- Timestamps 00:00 Introduction to the New Book Launch 00:47 The Importance of Customer Conferences 05:52 Strategies for Successful Event Planning 11:50 Leveraging Customer Experiences for Content 18:03 Creating Community and Connection 23:51 Common Mistakes in Event Planning 29:51 Final Thoughts and Encouragement -- Check out Matt on: ➤ Personal Website: https://www.mattverlaque.com/ ➤ Twitter/X: https://x.com/mattverlaque ➤ Instagram: https://www.instagram.com/mattverlaque/ ➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/ Check out Johnny on: ➤ Personal Website: https://www.thejohnnypage.com/ ➤ Instagram: https://www.instagram.com/johnnypage13/ ➤ LinkedIn: https://www.linkedin.com/in/johnnypage/ Check out SaaS Academy on: ➤ YouTube  @SaaSAcademy  ➤ Instagram] (https://www.instagram.com/saasacademy/ ) ➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy) ➤ [Twitter / X] (https://x.com/saasacademy) ➤ [Facebook] (https://www.facebook.com/SaaSAcademy/) ➤ [Website] (https://www.saasacademy.com/) ➤ [Apple] (https://podcasts.apple.com/ph/podcast...) ➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

    41 min
  2. 10 SEPT.

    This Guy Outsourced His 8-Figure Company (with Graeme Barlow) | Ep 43

    "If you talk to an outsource company and they can kick off development for you or kick off a project next week, that's a massive red flag for me." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Johnny Page and Graeme Barlow, Founder and CEO of Iversoft, a world-class software development agency that specializes in mobile and emerging technologies. This episode dives deep into 🚀 - The good, bad, and best practices of Outsourced Development. - How a founder’s job is to find the people who will solve the problems, not to solve it themselves. - How to clear product ownership and spend time on preparation before starting development. - The best way to build a network of trusted technical advisors. ...and more. -- Timestamps 00:00 Introduction and Setting the Stage 02:10 The Good, the Bad, and Best Practices of Outsourcing Development 03:36 When to Consider Outsourcing and Different Engagement Models 08:21 Choosing the Right Engagement Model 16:57 Building a Successful Relationship with an Outsourced Development Team 24:08 Beware of Agencies Promising Quick Turnaround Times 25:06 Learning from Mistakes 25:25 The Importance of Outsourced Development Teams 28:15 The Current State of AI and Its Impact 32:42 Building with No Code Solutions 38:56 Avoiding the Linchpin Trap -- Check out Graeme on: ➤ Personal Website: https://www.graemebarlow.com/ ➤ Twitter/X: https://x.com/graemebarlow ➤ Instagram: https://www.instagram.com/graemebarlow/ ➤ LinkedIn: https://www.linkedin.com/in/graemebarlow Check out SaaS Academy on: ➤ YouTube  @SaaSAcademy  ➤ Instagram] (https://www.instagram.com/saasacademy/ ) ➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy) ➤ [Twitter / X] (https://x.com/saasacademy) ➤ [Facebook] (https://www.facebook.com/SaaSAcademy/) ➤ [Website] (https://www.saasacademy.com/) ➤ [Apple] (https://podcasts.apple.com/ph/podcast...) ➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

    51 min
  3. 3 SEPT.

    This Guy Pays His Employees $210,000/yr (with Geoff Roberts) | Ep 42

    "You're going to have to hire great people." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Matt Verlaque and Geoff Roberts, CEO and founder of Outseta, The all-in-one platform to build SaaS and membership businesses. This episode dives deep into 🚀 - How staying small allows for less bureaucracy and politics in a company. - How they manage a remote and asynchronous team. - How Outseta is able to pay their team $210,000/yr while allowing the team to work between 1 and 5 days a week. ...and more. -- Timestamps 00:00 Staying Small and Hiring Great People 11:06 Outseta's Unique Compensation Model 19:03 Supporting Early-Stage SaaS Businesses 26:28 The Power of Ownership 28:37 Enriching Lives and Operating with Minimal Meetings 32:48 Rhythms and Asynchronous Work 36:56 Pricing Model and Challenges 41:35 Bootstrapping and Near-Death Experiences 53:43 Success: $10 Million Business and Impact -- Check out Geoff on: ➤ Company Website: https://www.geoffsmarketingexperiments.com/ ➤ Marketing Experiments: https://www.geoffsmarketingexperiments.com/ ➤ Personal Website: https://geoffrobertswrites.com/ ➤ Twitter/X: https://x.com/geofftroberts ➤ LinkedIn: https://www.linkedin.com/in/geoffrobertsmarketing/ Check out SaaS Academy on: ➤ YouTube  @SaaSAcademy  ➤ Instagram] (https://www.instagram.com/saasacademy/ ) ➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy) ➤ [Twitter / X] (https://x.com/saasacademy) ➤ [Facebook] (https://www.facebook.com/SaaSAcademy/) ➤ [Website] (https://www.saasacademy.com/) ➤ [Apple] (https://podcasts.apple.com/ph/podcast...) ➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

    58 min
  4. 20 AOÛT

    This Guy Made a Million Dollar App for Gym Owners (with Dan Uyemura) | Ep 40

    "Let the market pull you. You have to be so nimble. You're lucky if you can block a punch in the beginning." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Matt (@mattverlaque) and Dan Uyemura, CEO and Founder of PushPress, a complete gym management platform built by gym owners, for gym owners. At PushPress, they're sole focus is providing painless member management and billing solutions to CrossFit gyms, boutique gyms, and personal trainers. Timestamps 00:00 The Journey of Pushpress 07:31 The Challenges of Being a Founder 19:03 Building Trust and Providing Value 25:19 The Process of Evaluating Ideas 31:35 Pricing and Packaging Strategy 33:33 Pricing Strategies for Customer Retention 36:52 Building a Strong Team and Culture 37:51 The Keeper Test: Identifying Valuable Employees 45:45 Building Long-Term Value: The Key to Success 51:31 Finding the Right Investors: Alignment is Key -- Check out Dan on: ➤ Website: https://www.pushpress.com/ ➤ Instagram: https://www.instagram.com/danielsan/ ➤ LinkedIn: https://www.linkedin.com/in/danuyemura/ Check out SaaS Academy on: ➤ YouTube  @SaaSAcademy  | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

    1 h 6 min
  5. 13 AOÛT

    Steal This Copywriting Playbook That Makes MILLIONS (with John Doherty) | Ep 39

    "Great writing starts from a great brief, which starts from great strategy." 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) Join Matt (@mattverlaque) and John Doherty, founder of EditorNinja, a content editing agency that edited 3,000,000+ words in its first 18 months on how to write copy that makes MILLIONS of dollars. Timestamps 00:00 The Importance of Strategy and Briefs in Great Writing 05:44 Finding the Right Pricing Model for Agencies 06:13 The Key to Entrepreneurial Success 09:07 Managing Performance and the Person 19:23 The Power of Storytelling and Vivid Language in Writing 22:50 Crafting Captivating Headlines 25:17 Effective Call-to-Action Language 33:10 The Importance of a Great Brief and Strategy 34:57 Hiring and Managing Writers 36:45 The Value of Paid Test Projects 38:06 The Misconception of Ready-to-Publish Content 41:36 The Cost of Hiring Writers 43:03 When to Hire a Dedicated Writer 44:22 The Role of a Marketing Manager in a Small SaaS Company 48:37 Budgeting for Marketing 50:03 The Need for a Cash Buffer 53:19 The Significance of Gross Profit in Pricing Decisions 54:42 The Drawbacks of Hourly Pricing 55:12 The Benefits of Project-Based Pricing 57:30 Using Pricing as a Funnel Filter 01:03:07 Considerations for Offering Services in a SaaS Business -- Check out John on: ➤ Twitter: https://x.com/dohertyjf ➤ Website: https://editorninja.com/ ➤ Personal Website: https://www.johnfdoherty.com/ ➤ LinkedIn: https: https://www.linkedin.com/in/johnfdoherty/ Check out SaaS Academy on: ➤ YouTube/ @SaaSAcademy | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

    1 h 8 min
  6. 6 AOÛT

    This Guy Bought Over 50 SaaS Companies and Raised $100M (with Kevin McArdle) | Ep 38

    "When you get clear on what a dream buyer looks like, now you have a filtering mechanism for who would I even entertain because it has to look like X." -- 👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session (https://www.saasacademy.com/scalenow?...) -- Join Johnny Page (@johnnypage13) and Matt (@mattverlaque) as they sit down with Kevin McArdle, Co-Founder & CEO of Big Band Software: a holding Company acquiring excellent B2B SaaS businesses. 📌 In this episode we dive deep into a few things like... ➡ The drivers of enterprise value include things like profitability, net negative churn, and the rule of 40. ➡ How businesses take on the personality of their founders, making cultural alignment between the buyer and founder crucial in acquisitions. ➡ How Big Band Software operates as a holding company that buys and holds software companies, providing flexibility and optionality for long-term growth. -- Timestamps: 00:00 The Importance of Cultural Alignment in Acquisitions 09:19 The Flexibility of a Holding Company Model 18:25 Drivers of Enterprise Value in SaaS 29:56 The Need for Annual Exit Planning 36:11 The Importance of Annual Exit Planning 41:47 Finding the Dream Buyer 45:36 Understanding Different Types of Compensation 53:25 Navigating the Emotional Aspects of Selling 56:42 Managing Stress and Expectations Check out Kevin on: ➤ Twitter: https://x.com/kevin_mcardle ➤ Website: https://bigbandsoftware.com/ ➤ LinkedIn: https: https://www.linkedin.com/in/kevin-mcardle-6bbb296/ Check out SaaS Academy on: ➤ YouTube/ @SaaSAcademy | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

    1 h 13 min
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10 notes

À propos

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

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