Sales Game Changers | Tips from Successful Sales Leaders

Fred Diamond
  • 4,8 (89)
  • MARKETING
  • DEUX FOIS PAR SEMAINE
Sales Game Changers | Tips from Successful Sales Leaders

Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

  1. -1 J

    How a Chauffeur and a Champion Closed a Multi-Million Dollar Deal for Faheem Moosa

    This is episode 731. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. This is a Sales Story and a Tip episode! Watch the video of the interview here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Faheem Moosa, founder of Consulting Leap. Find Faheem on LinkedIn. FAHEEM’S TIP:  “Even though I had a champion in the organization, I couldn’t push too hard. That was a learning for me. There are different dynamics that take place within an organization. Champions are not going to save you all the time, but then it doesn’t stop you from pursuing other angles and still being top of mind in other ways. That’s what I learned about champions in a complex sale.” 🚀 Key Takeaways: ✅ Sales champions help—but can’t always seal the deal. Even a CFO advocate might hesitate if the timing isn’t right. ✅ Persistence pays off. Even when doors close, creative networking can lead to a breakthrough. ✅ Sales isn’t just about strategy—it’s about patience. The right opportunity can take time, but when it comes, the deal can happen fast.

    15 min

  2. -6 J

    Attract Don’t Repel – Chaz Horn on the Art of B2B Selling with Intention

    This is episode 730. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Chaz Horn, author of “B2B Blueprint To Predictable Sales.” Learn more about it here. Find Chaz on LinkedIn. CHAZ’S TIP:  “Always treat each and every person that comes into your life with respect, empathy, and look to serve.”

    11 min

  3. 28 JANV.

    Becoming a Top Producing B2B Sales Professional with Andrew Barbuto and Patrick Thornton

    This is episode 723. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Andrew Barbuto, author of "Top Sales Producer: How to Crush Your Sales Quota," and his sales manager, Patrick Thornton at Basis Technologies. Find Andrew on LinkedIn. Find Patrick on LinkedIn. ANDREW'S TIP:  "Picture what your life is like if you are your ideal customer profile. Put yourself in their shoes. What is your day like? What are some of your challenges? You’ll be surprised at the insights you can get from that. Our job is to help our customers and our prospects. How are you going to do that unless you really understand what their needs are?" PAT'S TIP: "Reach out to one sales professional, but any professional that you respect and admire, and say, “What’s one book that you would recommend that really helped shape and advance your career?” Read it and then see what happens."

    31 min

  4. 22 JANV.

    Rebuilding and Thriving After a Pandemic Wipeout with Youth Travel Expert Richard Applebaum

    This is episode 728. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Richard Applebaum, Manager-Partner at Rein Teen Tours. Richard first appeared on the Sales Game Changers Podcast at the height of the Pandemic on March 26, 2021. Listen to the episode here. Find Richard on LinkedIn. RICHARD'S TIP:  "it’s so important and so rarely done that we show the correct amount of appreciation to our clients. Where when there’s nothing going on, it’s a quiet day, I pick up the phone, call 10 clients who have been with us before and say, “Thanks. We really appreciate that you trusted us with your child, your most valued possession.” Take the time to let your customers know that you appreciate them. That will have a very good result for you."

    27 min

  5. 21 JANV.

    Navigating the AI Revolution in Government Sales and Marketing with Natalie Lambert

    This is episode 727. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Natalie Lambert, Founder & Managing Partner at GenEdge Consulting. Natalie and Juliana Slye will be presenting “AI & The GovBuyer’s Journey: A One-Day Workshop in Practical AI and Buyer Engagement for Public Sector Marketers. on January 28 in Reston, VA. Register here. NATALIE’S TIP:  “It comes down to changing a habit. Whether it is making your home screen Perplexity and not Google to try, what is it like to search with an answers engine versus Google?  As you do that, you’re going to see, “If it can do this, it can do this,” and it will start growing on itself. Put that into your daily workflows and see what you get.”

    27 min

  6. 16 JANV.

    Impact of AI on B2G and B2B Sales with Forrester Analyst Seth Marrs

    This is episode 726 Read the complete tranwcription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Seth Marrs, the primary sales AI and technology thought leader at Forrester. Find Seth on LinkedIn. SETH’S TIP:  “AI is going to make you as a sales professional a lot better. It’s going to make it a lot harder to be a seller, but for those who take advantage of it, it’s not going anywhere soon. Tt’s going to make sales more important and it’s going to make the true nature of a seller. The true nature of a seller is independence and really trying to find your own way to do things.”

    28 min

  7. 15 JANV.

    Microsoft's Quinton Feltner Helps Healthcare and Life Sciences Customers Fix, Avoid, or Accomplish

    This is episode 725. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Quinton Feltner, Regional Sales Vice President, Microsoft (Nuance). Find Quinton on LinkedIn. QUINTON'S TIP:  "I put it in three buckets. Fix, avoid, and accomplish. Can you help somebody avoid something? Can you help somebody accomplish something? Can you help somebody fix something? When you really focus consistently and seeking to be that problem-solver, you’re going to set yourself apart."

    26 min

  8. 14 JANV.

    Bryon Kroger Created Rise8 So Fewer Bad Things Would Happen Because of Bad Software

    This is episode 723. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Bryon Kroger, CEO of software development firm Rise8. Find Bryon on LinkedIn. BRYON'S TIP:  "Give away all your secrets. Every single one of them. If you want to have a value-based conversation with somebody, show that you’re willing to give them value in the first place. The worry here with everybody is if I sell the secrets, they won’t need me, but I promise, they’ll still need to buy the implementation."

    26 min
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À propos

Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

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