6 episodes

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK media group challenge the marketing profession’s delusions about the origins, techniques and cultural impact of the work we do.

This Is Propaganda BRINK

    • Business
    • 5.0 • 19 Ratings

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK media group challenge the marketing profession’s delusions about the origins, techniques and cultural impact of the work we do.

    S1E1: After the War, I Could Really Use a Cigarette

    S1E1: After the War, I Could Really Use a Cigarette

    Following the Great War, Edward Bernays and his contemporaries used the power of propaganda to forever change marketing, and all of Western culture.

    BRINK is a creative collective dedicated to helping activist brands change minds. Learn more about Josh, Malcolm, and the podcast at thisispropaganda.show.

    Website: thisispropaganda.show
    Email: propaganda@brink.com
    Instagram: instagram.com/thisispropagandashow
    YouTube: youtube.com/@thisispropagandashow
    Slack: bit.ly/propaganda-slack
    Reddit: reddit.com/r/thisispropaganda

    Cohosts: Josh Belhumeur and Malcolm Critcher
    Producers: Jaclyn Hubersberger and Reed Chandler
    Story Editor: Matt Decker
    Additional Audio Engineering: Paul Injeti
    Original music: Josh Belhumeur

    • 25 min
    S1E2: The Revolution Will Not Be Televised, It Will Be Sold

    S1E2: The Revolution Will Not Be Televised, It Will Be Sold

    Previous propaganda techniques struggled to work with the boomer generation in a period of social unrest – until Madison Avenue had a breakthrough.

    If you’ve enjoyed this podcast so far, be sure to leave us a review. If you hated it, share it with your enemies, they sound like smart people.

    Website: thisispropaganda.show
    Email: propaganda@brink.com
    Instagram: instagram.com/thisispropagandashow
    YouTube: youtube.com/@thisispropagandashow
    Slack: bit.ly/propaganda-slack
    Reddit: reddit.com/r/thisispropaganda

    Cohosts: Josh Belhumeur and Malcolm Critcher
    Producers: Jaclyn Hubersberger and Reed Chandler
    Story Editor: Matt Decker
    Additional Audio Engineering: Paul Injeti
    Original music: Josh Belhumeur

    • 15 min
    S1E3: The Sound of One Hand Clapping

    S1E3: The Sound of One Hand Clapping

    Propaganda helps usher in a new form of tribalism and the modern culture war.

    Connect, get merch, and go deeper down the rabbit hole at thisispropaganda.show.

    Website: thisispropaganda.show
    Email: propaganda@brink.com
    Instagram: instagram.com/thisispropagandashow
    YouTube: youtube.com/@thisispropagandashow
    Slack: bit.ly/propaganda-slack
    Reddit: reddit.com/r/thisispropaganda

    Cohosts: Josh Belhumeur and Malcolm Critcher
    Producers: Jaclyn Hubersberger and Reed Chandler
    Story Editor: Matt Decker
    Additional Audio Engineering: Paul Injeti
    Original music: Josh Belhumeur

    • 22 min
    S1E4: You Have My Permission to Believe What I Say

    S1E4: You Have My Permission to Believe What I Say

    Our discomfort with propaganda puts us on a quest for authenticity, but do we even know what that means anymore?

    Wanna be a guest on our podcast? Hit up Josh and Malcolm at propaganda@brink.com

    Website: thisispropaganda.show
    Email: propaganda@brink.com
    Instagram: instagram.com/thisispropagandashow
    YouTube: youtube.com/@thisispropagandashow
    Slack: bit.ly/propaganda-slack
    Reddit: reddit.com/r/thisispropaganda

    Cohosts: Josh Belhumeur and Malcolm Critcher
    Producers: Jaclyn Hubersberger and Reed Chandler
    Story Editor: Matt Decker
    Additional Audio Engineering: Paul Injeti
    Original music: Josh Belhumeur

    • 20 min
    S1E5: Everything Is Propaganda, Even You

    S1E5: Everything Is Propaganda, Even You

    Social media creates an environment where propaganda becomes our default mode of expression because everyone is a brand.

    BRINK is a creative agency dedicated to reshaping the advertising industry through expanding awareness of our impact on the collective conscience and adopting a more humanist approach. Learn more about our work at brink.com

    Website: thisispropaganda.show
    Email: propaganda@brink.com
    Instagram: instagram.com/thisispropagandashow
    YouTube: https://www.youtube.com/@thisispropagandashow
    Slack: bit.ly/propaganda-slack
    Reddit: reddit.com/r/thisispropaganda

    Cohosts: Josh Belhumeur and Malcolm Critcher
    Producers: Jaclyn Hubersberger and Reed Chandler
    Story Editor: Matt Decker
    Additional Audio Engineering: Paul Injeti
    Original music: Josh Belhumeur

    • 19 min
    Season 1 Trailer

    Season 1 Trailer

    In Season 1 of This Is Propaganda, co-hosts Josh & Malcolm from the creative agency BRINK will deconstruct the collective delusion about what we do as marketers so that we, as an industry, can be more thoughtful about how we do it. We’ll explore propaganda’s historical significance, omnipresence across generations of media, and profound influence on our culture. Learn more at everythingispropaganda.com

    • 1 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

salamilano ,

Blown away!

This podcast needs to come back for a season 2. More propaganda, please.

MktgintheDesert ,

Brilliant!

Incredibly engaging - connects historical events to your current purchasing behavior in unexpected and insightful ways. Can’t wait for more episodes.

Luc Rollin ,

Indoctrinate me, daddy

I laughed, I cried, I sheltered in place. These clowns are on to something big… 🫣

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