This Shoe Brand Launched A Collab With Jet-Puffed Marshmallows. Here’s How It Went. #616
Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own collab before BFCM.
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Information
- Show
- FrequencyUpdated Semiweekly
- PublishedSeptember 26, 2023 at 10:15 AM UTC
- Length20 min
- Episode708
- RatingClean