Contagious Narrative

Mike Troiano

5.0(8개의 평가)
비즈니스

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.

2022. 06. 24.

Thoughts from NFT_NYC Show: Competition, Community & Culture

Spent the week in NY at the big NFT show, here are my big takeaways.

14분
2022. 06. 09.

What does it mean to "tell the story" of your Web3 project?

What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board? And what exactly, is the vessel for such a story, once you have it?

19분
2022. 06. 03.

Apes are one thing... Should you launch a REAL crypto project with a "story?"

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot. Terra Whitepaper PolkaDot Litepaper

12분
2022. 05. 26.

What’s different about building brands in Web3?

Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understand them, and put them to work for you.

10분
2022. 05. 21.

START HERE: Why "Contagious Narrative?"

I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here. For more on how I got here and where I plan to go, give this a listen. Show Links: Headless Brands, by Bryan Lehrer Toby Shorin, Sam Hart, Laura Lotti

11분

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8개의 평가

Marketing in the age of Web3 is all about creating community, and you can't do that without a good story. Join lifelong storyteller and lyrical gangsta Mike Troiano on a journey to explore the intersection of brand building and Web3, to help you grow your community faster through the marketing superpower of a contagious narrative. Sponsored by G20 Ventures, the capital partner that helps Web3 communities grow.

제작진

Mike Troiano
방송 연도

2019년 - 2022년
에피소드

5
등급

무삭제판
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Contagious Narrative

Contagious Narrative

에피소드

Thoughts from NFT_NYC Show: Competition, Community & Culture

What does it mean to "tell the story" of your Web3 project?

Apes are one thing... Should you launch a REAL crypto project with a "story?"

What’s different about building brands in Web3?

START HERE: Why "Contagious Narrative?"

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