TIQUE Talks: The Business Podcast for Travel Advisors

Robin Bradley and Jennifer Jacob
  • 4.9 (153)
  • Marketing
  • Updated Weekly

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you. Join us for new episodes every Tuesday and Friday!

  1. 2d ago

    244. Attracting Clients Who Travel Like You with Kat Morga

    Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCsSmeuse Studio - Strategic branding and website design for travel advisors Kat Morga, founder of Adventure Smarter, talks about creating a travel business that feels authentic to you and naturally attracts clients who value the same things. She shares how her own travel experiences shaped her “splurge when it makes sense” philosophy, why she stopped trying to fit into the industry's version of luxury, and how she found a profitable niche without limiting herself to one destination. She also talks about why she loves local networking, finding your “cheerleaders,” using your website and email list to generate stronger leads, and knowing when to lean on other advisors and trusted DMC partners. This conversation is a reminder that growth doesn't have to mean becoming a different kind of advisor. Sometimes the smartest strategy is getting clearer about who you already are and building your business around it. About Kat Morga: Kat is the founder of Adventure Smarter, a travel advisory based outside of Nashville, Tennessee, specializing in FIT travel, safaris, river cruises, and multigenerational family travel - "Trips Done Right." She built her business from scratch, with no inherited client list and no background in luxury travel, which meant figuring out early on that she'd have to find clients the industry wasn't already handing her. Along the way she realized the field's default script - sell aspirational, sell ultra-luxury - didn't match the kind of travel she actually believed in or the clients she actually wanted. So she built her own positioning instead: direct, specific, grounded in firsthand experience rather than imagery. Kat is married with 2 young kids and has a Rick Steves autograph on her bookshelf. AdventureSmarter.org @AdventureSmarter Today we will cover: (04:30) Why “splurge when it makes sense” became Kat’s travel philosophy(07:20) Building a client base when you don’t have a wealthy network(13:30) Why your niche doesn’t have to be a destination(21:00) Where Kat gets her best travel leads(24:30) Rejecting the travel industry’s obsession with ultra-luxury(35:00) Creating messaging that attracts clients who travel like you Don't miss the Travel Business Intensive, happening August 24-26! Learn more and grab your ticket here → RESERVE MY SPOT! FOLLOW ALONG ON INSTAGRAM @TiqueHQ

  2. 6d ago

    243. Hot Take: How To Get Clients To Read Your Emails

    Don't miss the Travel Business Intensive, happening August 24-26! Learn more and grab your ticket here → RESERVE MY SPOT! You can’t force your clients to read your emails. But you can make it a whole lot more likely. In this week’s Hot Take, Robin and Jennifer chat about why clients skim, skip, and straight-up ignore important information. From punchier subject lines and TLDRs to giving every email one clear job, they’re sharing how to communicate in a way your clients will actually consume. Turns out, getting clients to pay attention might have less to do with them and more to do with how you communicate. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

  3. Aug 11

    242. Summer Series: Client Experience Boundaries

    Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCsSmeuse Studio - Receive 15% off your first purchase in the shop with code TIQUE A great client experience shouldn’t require a travel advisor to be available 24/7. In the final episode of their summer series on boundaries, Robin and Jennifer break down the systems that allow travel advisors to deliver exceptional service without making themselves the center of every client interaction. From guides and forms to email templates, terms and conditions, and CRM automation, they share the systems they’ve implemented in their own businesses to create a more consistent client experience, reduce reactive communication, and protect their time. Because clients aren’t hiring a travel advisor for unlimited access. They’re hiring them for their expertise and a seamless travel experience. Today we will cover: (03:30) Why a structured client experience creates stronger boundaries(09:25) How forms can reduce back-and-forth communication and better organize important client information(18:20) Why travel advisors should have templated client emails(23:50) The role terms and conditions play in protecting a travel business(30:35) Why a CRM should serve as the central hub for client communication and documentation(35:00) Why clear processes can help filter out clients who aren’t aligned with the way a business operates Resources Mentioned In This Episode: Scaling With Systems – Learn the systems Jennifer and Robin use to create boundaries, streamline operations, and scale a travel business without sacrificing client experience.How We Work & Investment Guide – Set clear expectations before discovery calls and help qualified leads understand your process before they book.What To Do When Guide – Give clients a single resource that explains what to do before, during, and while traveling to reduce unnecessary emails.Client Onboarding Guide – Create a seamless onboarding experience and answer common questions before they arise.Client Experience Templates – Ready-to-use email templates, forms, workflows, and client touchpoints designed to create a consistent, scalable client experience.5 Free Email Templates – 5 plug-and-play email templates that are totally customizable to your travel businessTravel Advisor Contract from The Legal Paige Don't miss the Travel Business Intensive, happening August 24-26. Learn more and grab your ticket here → RESERVE MY SPOT! FOLLOW ALONG ON INSTAGRAM @TiqueHQ

  4. Aug 7

    241. Hot Take: "Start Before You're Ready" Is Terrible Advice

    Don't miss the Travel Business Intensive, happening August 24-26! Learn more and grab your ticket here → RESERVE MY SPOT! Forget the "just start." While waiting for perfection will keep you stuck, jumping in before your business is ready can cost you far more than lost time. In this Hot Take, Jennifer and Robin challenge the idea that taking action without preparation is always the right move. They discuss what being "ready" really means, from building repeatable systems and pricing with intention to creating a client experience that earns trust from day one. If you're building a business designed to last, this episode will help you start smarter…not just sooner. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

  5. Aug 4

    240. Summer Series: Financial Boundaries

    Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCsSmeuse Studio - Receive 15% off your first purchase in the shop with code TIQUE "Charge fees, please." That's the entire episode in one sentence, according to Robin. But if it were that simple, every travel advisor would already be doing it. In this third episode of the Summer Boundaries Series, Jennifer and Robin dig into the money conversation many advisors avoid: minimum budgets, planning fees, and the contracts that back them up. They break down why a per-day minimum protects your profit margin better than a flat trip minimum, why "deal" and "discount" quietly train clients to negotiate you down, and how your marketing sets budget expectations before a client ever fills out an inquiry form. Plus, the math behind a sustainable minimum and how to word an inquiry form so low-budget leads self-select out. If you've ever resented a client for how little they spent, or you're not sure how to introduce fees without losing longtime clients, this episode gives you the framework and the exact language to fix it! Today we will cover: (03:25) Why set a minimum budget(11:35) How to find your starting minimum budget(16:05) Structuring inquiry form questions(22:35) Planning fees vs. minimum budgets: which matters more(29:30) Service suites and itemized packages to prevent scope creep(36:30) Why contracts matter; making promises mutual and enforceable Resources Mentioned In This Episode: Scaling With Systems – Learn the systems Jennifer and Robin use to create boundaries, streamline operations, and scale a travel business without sacrificing client experience. Don't miss the Travel Business Intensive, happening August 24-26. Learn more and grab your ticket here → RESERVE MY SPOT! FOLLOW ALONG ON INSTAGRAM @TiqueHQ

  6. Jul 31

    239. Hot Take: Processes Are Created For You To Make Exceptions

    Don't miss the Travel Business Intensive, happening August 24-26! Learn more and grab your ticket here → RESERVE MY SPOT! Think having processes makes your business feel too rigid? Think again! In this Hot Take, Jennifer and Robin explain why clear workflows, written policies, and firm boundaries create a better client experience while protecting your time, profitability, and sanity. They share real-world examples of planning fees, cancellation policies, inquiry forms, and business boundaries to show how having a standard makes your exceptions meaningful instead of expected. Plus, they discuss why documenting exceptions, communicating them clearly, and resisting the urge to make decisions based on "vibes" are essential for building a business that scales without sacrificing the personal touch. FOLLOW ALONG ON INSTAGRAM @TiqueHQ

  7. Jul 28

    238. Summer Series: Phone Boundaries

    Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCsSmeuse Studio - Strategic branding and website design for travel advisors If you're constantly answering calls, responding to texts, and making yourself available 24/7, you're probably losing more time and money than you realize. Jennifer and Robin continue their Summer Boundaries Series with a deep dive into phone habits. Building on the email boundaries conversation from the last episode, they make the case that being accessible and being constantly available are two different things, and that real growth requires protecting your time from an always-on phone. They walk through scheduling systems, voicemail scripts, call pricing, and where agentic AI is already starting to change how advisors capture and manage phone inquiries. Today we will cover: (02:30) Meetings that should have been emails(09:00) The voicemail script every travel advisor needs(15:10) How AI can qualify leads and schedule inquiries(22:55) Protecting your deep work time(29:00) When and how to charge for additional calls(33:30) Setting clear expectations with every client Resources Mentioned In This Episode: Scaling With Systems – Learn the systems Jennifer and Robin use to create boundaries, streamline operations, and scale a travel business without sacrificing client experience.How We Work & Investment Guide – Set clear expectations before discovery calls and help qualified leads understand your process before they book.What To Do When Guide – Give clients a single resource that explains what to do before, during, and while traveling to reduce unnecessary emails.Sales Call Roadmap Freebie – A 15-page roadmap to rock your next intake call with niche specific questions & more.Episode 209. Hot Take: Stop Avoiding Loom Don't miss the Travel Business Intensive, happening August 24-26. Learn more and grab your ticket here → RESERVE MY SPOT! FOLLOW ALONG ON INSTAGRAM @TiqueHQ

  8. Jul 24

    237. Hot Take: BIG Investments Can Be Worth It

    Would you rather spend $35 a month on a CRM, or $3,000 on a FAM for the one Turkey lead you'll get in four years? If you flinched at the CRM number, we need to talk. In this Hot Take, Jennifer and Robin call out one of the travel industry's favorite delusions: advisors happily investing in FAMs but hesitating to invest in the systems, education, and expertise that grow their businesses. They share the biggest investments they've made (including a whopping $20,000 website and $10,000+ in AI education), why those purchases have paid for themselves many times over, and the simple question you should ask before spending another dollar on your business. Ready to actually invest in your business instead of your carry-on? Don't miss the Travel Business Intensive, happening August 24-26! Three days, nine sessions, and practical strategies you can implement immediately to build a more profitable, efficient travel business. Learn more and grab your ticket here → RESERVE MY SPOT! FOLLOW ALONG ON INSTAGRAM @TiqueHQ

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4.9
out of 5
153 Ratings

About

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you. Join us for new episodes every Tuesday and Friday!

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