Titanic Troubles: How Communication, Not Technology, Determines Hybrid Success

The Titanic was the greatest ship of its time. It was the Edwardian equivalent of the Airbus 380, designed to transport a large number of passengers quickly and safely across the Atlantic.

All of the elements in the story of the sinking of the Titanic can be abstracted out and seen every day in any large organisation. This is particularly true when it comes to communication breakdowns. The Titanic and the events surrounding it serve as a metaphor for the modern hybrid organisation. 

Like the Titanic, modern hybrid organisations are technologically complex. There is frequently an overreliance on technology to manage systems (resulting in a decrease in developing robust human systems) and a belief that technology will save us. Because everyone had the brief that  the Titanic was unsinkable, they  underestimated the risk. The Titanic was unsinkable... until it sank. Too Big to Fail is a book by journalist Andrew Ross Sorkin about the collapse of the Wall Street bank Lehman Brothers (Sorkin, 2010). Of course, Lehman Brothers (and Barings Bank) were too large to fail, just as the Titanic was too large to sink.

The radio operators on the Titanic were overwhelmed by day-to-day tasks, just as we are often overwhelmed by day-to-day tasks at work and struggle to see the bigger picture. We have a tendency to overlook what is important…

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