To Niche Or Not To Niche

If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche.

You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint.

“But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!”

This week I have master marketer Claudia Ring to tackle this important but narrow topic.

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