To Save Barbie, They Had to Change Her

Build For Tomorrow

Barbie sales were plummeting. A new leader had a vision: The doll needed to be “a reflection of our times.” But how do you make something more modern? In this episode, we learn how Barbie took some big risks — and then take a trip through toy history, to discover just how much our toys say about ourselves.

The “Build For Tomorrow” book is almost here! Grab your copy at www.jasonfeifer.com/book

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