45 min

Tokenizing Creator Communities with Crowdpad's Joel Alexander The Deep End by ODF

    • Technology

Joel Alexander is the founder and CEO of Crowdpad, a tokenized community-building platform for creators whose goal is to help creators monetize on day one.

Our conversation today centers around web3 and the future of the creator economy. We discuss how the path to monetization on traditional creator economy platforms like YouTube is so long and onerous that most people give up, and how allowing creators to launch their own token to distribute out to their fans and building token-gated communities might help resolve this.

We also discuss the disparity of earnings between the average web3 creator and the average creator on a platform like Meta, the best way of empowering independent artists with recognition and remuneration, how funding creators via social tokens vs. cash donations aligns incentives and makes the “hundred true fans” thesis viable, and how TikTok is one of the most discovery-friendly mechanisms in the world right now for all kinds of creators.

Whether you’re a founder or investor interested in the next iteration of the creator economy, or you’re just an aspiring individual creator looking to understand the landscape and the best tools available to reach and monetize an audience in 2022, this is the episode for you.

Joel Alexander is the founder and CEO of Crowdpad, a tokenized community-building platform for creators whose goal is to help creators monetize on day one.

Our conversation today centers around web3 and the future of the creator economy. We discuss how the path to monetization on traditional creator economy platforms like YouTube is so long and onerous that most people give up, and how allowing creators to launch their own token to distribute out to their fans and building token-gated communities might help resolve this.

We also discuss the disparity of earnings between the average web3 creator and the average creator on a platform like Meta, the best way of empowering independent artists with recognition and remuneration, how funding creators via social tokens vs. cash donations aligns incentives and makes the “hundred true fans” thesis viable, and how TikTok is one of the most discovery-friendly mechanisms in the world right now for all kinds of creators.

Whether you’re a founder or investor interested in the next iteration of the creator economy, or you’re just an aspiring individual creator looking to understand the landscape and the best tools available to reach and monetize an audience in 2022, this is the episode for you.

45 min

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