Elevate: The Official Podcast of Elite Agent Magazine Elite Agent

What would you do with an extra hour or two each day?







Would you prospect more? Spend more time with your clients? Work on your business, not in it? Connect with your team more often?







Artificial intelligence can give you the unfair advantage over your competition.







In today’s special edition of the Elevate podcast, Elite Agent Managing Editor Samantha McLean takes you back to her appearance on Virable Founder Jonathan Creek’s Spring into Action podcast, taking a deep dive into the impact of AI on business, particularly real estate.







Sam explores how AI tools, such as ChatGPT, are redefining communication and content generation and creating operational efficiencies in real estate.







Samantha and Jonathan also analyse the importance of approaching AI, or any new technology, with a curious mindset and why embracing adaptability is critical to personal and professional growth in the ever evolving AI era.







Sam also examines AI’s limitations and touches on why what ChatGPT produces should only ever be a first draft, not the final output.







“If what you're looking to do is to grow your business, the smart thing to do with AI is to save time on the admin-type stuff, and spend that time doing more human things and more creative things, with both your customers and, I would say, your team.” - SAMANTHA MCLEAN







Jonathan and Sam discuss:









* 4:00 - AI enhanced productivity: How AI can elevate your productivity, and strategies to use the time you save to make you a better agent.







* 5:35 - Sam's tech-led career path: Sam's journey from PwC to tech and media pioneer and the importance of embracing technology for business growth.







* 11:05 - The great equaliser: Why any agent can master ChatGPT and its practical uses, from language translation to creating video with a camera.







* 16:35 - The human element: Why AI won’t replace learning and personal growth, but can free up time to build more meaningful client connections.







* 21:30 - Organic versus paid: Strategies for creating compelling organic content, the benefits of hybrid approaches, and how to effectively boost content.







* 24:55 - Embracing AI: The importance of adaptability in the digital age, and why it should be seen as a tool to enhance, not replace, your expertise.







* 28:50 - ChatGPT deep dive: Inside large language models, ChatGPT’s limitations and how to enhance its capabilities.







* 33:00 - AI and innovation: Sam’s insider tips on the best AI applications for real estate, from video content creation to client communication and effective prompt building.







* 40:40 - Performance booster: How ChatGPT can help analyse your performance, turning data into actionable insights to enhance your results.









To win more listings with AI, join the waitlist for Sam's upcoming AI Powered Agents course at https://aiagentcourse.com.







To subscribe to AI powered agents and keep up with all the latest on AI and real estate visit https://aipoweredagents.com.

Nyree Ewing’s real estate ethos is remarkably simple but highly effective - building a referral empire starts with a single well-served client.







In an industry where many promise personalised service, yet often fail to deliver, the high-performance agent with LJ Hooker Property Centre has made her point of difference her ability to create swift, genuine connections with clients and provide hands-on service for both vendors and buyers.







In today’s edition of the Elevate podcast, hosted by Kylie Dulhunty, Nyree reveals how she has crafted a reputation for excellence in the real estate market, turning her unexpected start in the profession to an enviable reputation as an agent that marries heart with a tireless work ethic.







Nyree also takes a deep dive into her collaborative approach with buyers' agents to enhance service delivery, her focus on understanding client motivations for unmatched personal connection, and how these elements have built a robust referral network.







Kylie and Nyree also explore her strategic navigation of the fast-paced Brisbane market, her methods for managing professional resilience, and her plans for scaling her business while maintaining a healthy work-life balance.







Nyree reveals how each step of her journey has not only shaped her professional identity but also continuously drives her to innovate and adapt, ensuring her services always exceed client expectations.







“It’s about acknowledging that it is a really personalised service. Acknowledging that whole selling experience and that, even if someone is selling an investment property, there is a reason why their selling it and that will have an impact on them personally.”







Kylie and Nyree also discuss









* 1:55 - First steps: Nyree’s unexpected entry into real estate, how she established her reputation and overcoming impostor syndrome.







* 5:54 - Gaining ground: The strategies that propelled Nyree forward, why she focused on active window work and understanding buyer behaviour.







* 6:50 - Buyers' agents collaboration: How you can work with buyers’ agents, not against, to enhance client service and transaction efficiency.







* 9:10 - Mindset mastery: Techniques to build mental resilience, goal-setting, and the benefits of mentorship in tough sales.







* 11:55 - The art of personal connection: How Nyree’s commitment to understanding client motivations and face-to-face service gives her a competitive edge.







* 14:55 - Leveraging networks: Nyree reveals how she built up a repeat and referral-based business and why she avoids referral sites.







* 15:50 - Market navigation: The tactics Nyree employs to thrive in Brisbane’s fast market, overcome low stock levels, and prompt early seller action.







* 18:25 - Boosting business: Nyree’s approach to scaling her business, the strategic planning involved, and timing for team expansion.







* 21:37 - Renewing resilience: How Nyree manages burnout, sets effective boundaries, and rejuvenates herself regularly.







* 25:11 - Scaling up: Nyree reveals her plans for enhancing productivity and scaling her business for future success.

Tara Bradbury knows how to reshape the real estate landscape, one innovation at a time.







A master of transformation, Tara has pioneered a paperless agency at Active Agents, not only embracing technology, but turning it into a defining pillar of her brand and setting new standards of efficiency and client engagement.







Tara and her husband Shane recently celebrated five years in business - and in today’s edition of the Elevate podcast, with Samantha McLean, Tara takes a deep dive into why she left her successful coaching career to become an agent again and reveals the strategies that have helped her build success.







She explores the impact of virtual tours and how they’ve revolutionised how properties are shown, saved her team time, and helped them serve their clients better.







Sam and Tara also examine her innovative approach to building authentic social media engagement and how she turns every tenant interaction into a potential referral.







Tara also reveals how changes to Queensland’s rental laws have impacted her business and how maintaining a work-life balance fuels her professional and personal growth.







“If you’re thinking of starting your own property management business, don’t be afraid. Just because someone tells you that you can’t do it doesn’t mean there’s not another way or another angle to get to it.”







Sam and Tara also discuss:









* 2:00 - Career pivot success: Tara explains her shift from coaching to real estate, driven by family needs and professional fulfilment.







* 5:02 - Pioneering paperless: How Tara established a paperless agency, the strategic choices behind it, and her unique marketing approaches.







* 9:00 - The power of virtual tours: Discover the transformative impact of virtual tours on efficiency and service delivery in Tara’s agency.







* 11:19—Mastering market turbulence: How Tara steered through the pandemic's challenges, positioned the agency as a pivotal information hub, and mastered the art of letting go.







* 13:20 - Authentic engagement: Leveraging organic social media growth to build credibility and authentic engagement.







* 15:25 - Transforming tenants into partners: How Tara transforms everyday tenant interactions into lasting, high-value referral partnerships.







* 17:40 - Crafting a stellar team: A deep dive into how Tara built her team, nurtured talent in property management, and developed a sales operation from the ground up.







* 21:57 - Legislative landscapes: Insights into adapting business strategies in response to Queensland’s evolving rental laws, ensuring landlord and tenant satisfaction.







* 26:20 - Balancing acts: The strategies Tara and Shane employ to enjoy work-life balance, including setting boundaries and keeping home a business-free zone.







* 28:29 - Vision for the future: Peek into the next five years at Active Agents, including strategic plans for growth, and maintaining agency values.

Fostering talent today lays the foundation for tomorrow’s leaders.







That’s the astute ethos of not just Ray White Chairman, Brian White, but of Australasia’s largest real estate group as a whole.







In a very special edition of the Elevate podcast, Brian sat down with host Samantha McLean, at Ray White’s recent Leadership Academy, peeling back the layers on the 122-year-old group’s strategic approach to nurturing the next generation of real estate pioneers, building a culture of competitive selling and a focus on always innovating.







Brian also reveals the nuances behind trademarking the term ‘Competition Creators’, why auctions are a core philosophy in the group and why they are not merely a sales tactic, but a driver of market momentum that offers advantages for vendors and buyers.







He also shares insights on The Tesolin Group leader Josh Tesolin’s meteoric rise in the industry, including the traits that foster his success and the principles industry newcomers can adopt to craft their own careers.







Brian and Sam also discuss Ray White’s strategies for tripling its market share in just a few years,  how a culture of excellence propels agents forward, the role of artificial intelligence in enhancing real estate practices, and the essential nature of mental resilience for agents navigating market fluctuations.







“Being a family business has a lot of advantages. We are the springboard for our people, and the harder they jump on us, the higher they're going to go."







Sam and Brian also discuss:









* 1:30 - Leadership unlocked: Insights into Ray White’s Leadership Academy, including the pivotal role of leadership excellence in sculpting tomorrow’s real estate stars.







* 2:25 - The art of competition: The strategy behind Ray White’s “Competition Creators” trademark and its impact on sculpting a high-performance culture that delivers unparalleled results.







* 3:40 - Auction mastery: Why auctions are not just a sales technique but delivers benefits for vendors and buyers and fuels market momentum.







* 5:45 - The Josh Tesolin effect: How auctions catalysed Josh’s rise to the top and why his journey is a masterclass for real estate newcomers.







* 7:10 - Growth trajectory: Dissect Ray White’s exponential market share growth and why strategic vision and fostering agent empowerment create success.







* 8:24 - The new frontier: What Ray White would think of AI and how this tech lever is poised to enhance, not replace, the nuanced art of real estate.







* 9:50 - The Harvard edge: The secrets of Boris Groysberg’s methodology, including how the Harvard case study approach works in real estate.







* 10:58—The big issue: Why agents’ biggest challenges are mental resilience and understanding that market highs and lows are temporary.







* 12:15 - Leadership by design: Explore the crafted nature of leadership, focusing on nurturing confidence, skills, and discipline beyond the sales pitch.







* 13:40 - Authenticity as currency: Brian’s core lesson on the non-negotiable value of authenticity and directness in forging a successful real estate career.







* 15:05 - What the future holds: A strategic peek into Ray White expanding the ecosystem with adjacent services and setting new industry benchmarks.

Josh Horner knows how to choreograph success, one client at a time.







Adept at grabbing an audience's attention and keeping it, Josh has rewritten the script as a dancer on Broadway, a choreographer at Disneyland and now he’s doing it with real estate.







As director of The Horner Agency, Josh has built an attraction brand and redefined what it means to engage, educate, entertain and exceed expectations in an industry where trust, time, and confidence are currency.







In today’s edition of the Elevate podcast, hosted by Kylie Dulhunty, Josh gives a master class in how to tap into the emotion behind a sale and use it to connect with clients and craft memorable experiences that generate word-of-mouth acclaim.







He also peels back the layers on how he creates his viral listing and sold videos, including how to capture and keep attention, how to navigate the fine line between clever and tacky and what to do when a vendor isn’t interested in a humorous video.







Kylie also quizzes Josh on his dance career, how he got into real estate, the unlikely crossover skills between the two professions, and the strategies that took Josh from struggling with real estate basics to the phone ringing off the hook.







And what about his garden gnome logo? With the flair that only he can muster, Josh reveals where the logo concept came from, what it symbolises and how his client gifts continue to market his brand long after the sold sticker goes up.







“Your two words are trust and confidence, with the entire community. If you can build trust and confidence with people, then they’ll listen to what you have to say. Otherwise you just sound like a bloody parrot repeating some scripts or dialogue from some real estate coach.”







Kylie and Josh also discuss









* On the world stage: A whistle stop tour of Josh’s dance career, including the Australian Ballet, Billy Elliot on Broadway, and choreographing parades for Disneyland.







* Unexpected turns: How an asthma diagnosis led Josh to dance and how a shot of tequila and a bold audition landed him on Dancing with the Stars.







* Leap of faith: Navigating loss and homesickness after the curtain fell on his showbiz career and how Josh found new horizons and purpose in real estate.







* From novice to notable: How Josh transformed from grappling with the real estate basics to a mindset change that propelled him into his new role with determination.







* The art of real estate: The striking similarities between dance and real estate that Josh leverages to thrive and the power of mastering fundamentals to build momentum.







* Emotion-driven excellence: Why emotional engagement is the cornerstone of Josh’s real estate strategy and how he crafts unforgettable client experiences.







* Strategic savvy: Josh's arsenal of techniques for strategic selling, where integrity, intuitive client insights, and reading non-verbal cues create the ultimate agent-client synergy.







* Becoming a magnet: Discover how Josh intertwines his dance and real estate personas to build a magnetic social media presence and personal brand as an 'attraction agent.'







* Viral listings: Behind the scenes of Josh's listing videos, including his creative process, how he targets his audience, captures their attention instantly, and the pitfalls to avoid.







* Brand personification: The quirky tale of choosing a gnome as his logo, alongside Josh's thoughtful client gifts strategy, which continues to market his brand well beyond the sale.

Success in the Easter market and beyond hinges on strategic planning and seizing opportunities.







And no one knows how agents can achieve exactly that, better than The Agency’s CEO of Real Estate, Matt Lahood.







On today’s episode of the Elevate podcast, hosted by Samantha McLean, Matt unveils groundbreaking strategies for maximising sales and supercharging client engagement in an ‘always on’ landscape where agent response times can make or break deals.







Matt also takes a deep dive into the essence of effective planning, how you can leverage the Easter period to its full potential, and why face-to-face interactions with clients are more important than ever.







He also tackles the ever-persistent challenge of talent acquisition, and offers a fresh perspective on optimising revenue while minimising expenditures for a robust business model.







“Speed is a new currency. If you can ring up and get McDonald's delivered to your door in 20 minutes and you can't find an agent… Well, our industry is disconnected from reality, isn't it?” - Matt Lahood







Sam and Matt also discuss:









* 1:30 Maximise Easter sales: The essential pre and post-Easter selling strategies to motivate sellers and underscore the criticality of in-person discussions.







* 6:59 - Speed is your asset: Delve into the ‘always on’ real estate landscape, its implications on client expectations, and how to excel in this fast-paced environment.







* 12:32 - A resilient market: The interplay of interest rates, inflation, and the pivotal role of buyers and sellers without mortgages in market dynamics.







* 16:31 - Talent acquisition tactics: The challenges of recruiting quality people in, including the transformative potential of embracing flexibility and role innovation.







* 19:54 - Strategic planning for success: Why you need to plan long-term to overcome cyclical market fluctuations, enhance your business growth, meet client needs, and stay competitive.







* 26:01 - Financial wisdom: Beyond the GCI debate and how to optimise revenue while curtailing expenditures for a healthy business.







* 27:46 - Rethinking work spaces: A case study on how adopting unconventional work settings can boost your business.







* 29:27 - Redefining business focus: How Matt's weekly strategy sessions revolutionise planning, transforming routine oversight into strategic growth opportunities







* 34:16 - Mastering market intelligence: The importance of comprehensive market knowledge to leverage the anticipated surge in post-Easter activity.