Too Legitimate to Quit anniepreneur

Sales is the art of receiving money in exchange for your goods and services. It's an energetic exchange between two people, and it can be beautiful. Here to prove that point are two highly opinionated, emotional women discussing The Walking Dead.

This week, Annie P. is joined by a beloved sister in the ethical/heart-centered sales space, Sarah Walton. Unlike Annie, Sarah grew up loving the rush and competition of selling. (Annie made her grandma buy all her Girls Scout Cookies  paper.) But - both sales strategists stand together in the undeniable truth that if you're running a business you must sell, and sell, and keep selling - but it should never require you to compromise your integrity or self-respect.

Then, after swapping sales strategies, trips and tricks, the pair embark on a journey through Atlanta's favorite zombie apocalypse, The Walking Dead, which Sarah argues is "very, very entrepreneurial."

*Parentpreneur advisory: this episode contains small amounts of colorful language.

Resources:
- Connect with Sarah through her website and Instagram.
- Don't forget to check out her podcast, Game On, Girlfriend
- Find her free Freedom Calculator at https://sarahwalton.com/freedom/

What's Inside:
[00:00:00]
You need a gateway drug to you. 
[00:02:41]
Small business owners need to focus on selling something every day. 
[00:03:16]
"Launches" are concentrated bursts of high stress. Some people adore them, some suffer through them.
[00:07:03]
When did you realize that selling could be a pleasurable experience?
[00:12:14]
Women do "the invisible work" that makes the world work. 
[00:17:23]
Deep, heart-centered [self-] forgiveness work may be required.
[00:23:02]
What is the difference between ambition and scrappiness?
[00:34:50]
The Walking Dead is the ultimate gauntlet and very, very entrepreneurial.
[00:39:08]
Fast Forwarding Through The Gore of Entrepreneurship
[00:47:18]
Your homework is to brainstorm sales role models - and not the ones you think. 

Wanna binge? Check out these related episodes:
34: On Selling, Serving & Cher (feat. Katrina Summers)
54: On Persuasion, Sales & What About Bob? (feat. Jason Cutter)
68: On High-Ticket Selling, Integrity & The Lion King (feat. Isaac Ho)
81: On Closers, Compassion & Attack on Titan (feat. Jason Marc Campbell)


Grab your free copy of Annie P. Ruggles' bestselling business fable, The Coach Who Would Not Sell, at sellcoachsell.com. Use the code "Legitimate."

Are you truly making profit a priority? There are so many metrics to track, clients to dazzle, prospects to woo, details to manage. It's shockingly easy for our livelihoods to get lost in the shuffle. But, we can't grow what we don't fully understand. How can we cut through the shiny objects vying for our attention, and focus in on the areas that will help us soar?

In this week's jam-packed episode, Sam Varner offers reframe after reframe for your goals, struggles, successes, and gifts. "Entrepreneurial struggle" AKA the horrible, soul-sucking parts of self-employment come up an awful lot in this chat, but Sam and Annie keep things humorous and practical while diving headfirst into their own hard-won lessons and vulnerable shares. Then, we're back in Red and Kitty's basement. What lessons can we learn about our best practices from That '90s Show?

*Parentpreneur advisory: this episode contains small amounts of colorful language.

Resources:
- Connect with Sam through her website and Instagram.
- Don't forget to check out her podcast, She Needs Grit.

What's Inside:
[00:00:00]
Are you making profit a priority?
[00:02:51]
If we work backward, we know the efficacy of things almost before we do them. 
[00:08:59]
I use my metrics for Dopamine. Spoiler: That's a bad choice. 
[00:10:15]
Where are you tripping in your sales world?
[00:17:14]
Grit is being "all in" your business until it works. 
[00:29:17]
The clearest entrepreneurial success stories were those who pushed through and kept going.
[00:36:53]
We need to find the balance between nurturing and ass-kicking.
[00:40:56]
What can we learn from That 90s Show about breathing new life into things that worked before? 
[00:45:17]
What our audiences want is the familiar. 
[00:52:52]
Your homework this week is to write one piece of content in a different tone or style than usual. 


Wanna binge? Check out these related episodes:
20: On Wellbeing, Profit & Grace and Frankie (feat. Sandra Francisco)
84: On Hype, Consistency & Seinfeld (feat. Jason Cercone)
87: On Data, Downturns & Pretty in Pink
100: On Big Leaps, Busywork & Elton John (feat. Bri Seeley)

Does it seem like everyone around you is always "launching?" Big launches! Flashy launches! Multi-day multi-media launches! What the heck is a launch anyhow? And do we really need to talk about ourselves this much in order to succeed?

This week, Annie P. is joined by digital marketer extraordinaire, Jennifer Tamborski. It's a jam-packed episode about pipeline maintenance, funnel hacks, vulnerability, and more - before dipping TLTQ's very first toe into the Marvel Cinematic Universe. What marketing and biz dev lessons can we learn from Tony Stark, Super Entrepreneur?

*Parentpreneur advisory: this episode contains small amounts of colorful language.

Resources:
- Connect with Jennifer through her website and YouTube.
- Check out her podcast, Marketing Matchmaker on all the major platforms.
- Don't forget to grab her free guide to generating consistent leads here: https://www.virtualmarketingexpert.com/turnup

What's Inside:
[00:00:00]
If they haven't done it themselves, they can't take you there. 
[00:01:10]
In order to create consistent profits in your business, you must have consistent leads. 
[00:06:37]
Marketing and sales are not the same department.
[00:13:14]
No one is coming to a baseball field they don't know about except ghosts.
[00:14:39]
Visibility is vulnerable until you realize that it's not actually about you.
[00:21:34]
Content creation can be overwhelming.
[00:24:21]
Creating relationships is how social media survives. 
[00:31:02]
If you treat your business as a hobby, it will pay you like a hobby. 
[00:35:06]
Marvel never stops churning out content. 
[00:36:21]
For Iron Man, it's always about creating something better. 
[00:40:22]
The ripple effect is so much wider than we think.
[00:46:50]
Head over to Marketing Matchmaker. 
[00:47:58]
This week, your homework is to be a hero by practicing social listening. 


Wanna binge? Check out these related episodes:
- 27: On Challenges, Self-Talk & Batman Begins (feat. Paul Ross)
- 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash)
- 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz)
- 98: On Enthusiasm, SEO, and The A-Team (feat. Seth Goldstein)

Is your email list really that important? How can we best communicate our deep awareness of the problems our prospects face without pouring salt in the wound? How can we find the perfect balance between personalized storytelling and widely applicable takeaways?

Danielle Weil, copy strategist to the stars, is here to set us straight.  She outlines tip after tip for fostering trust and connection with your readers, finding inspiration everywhere, and leaning into structure to free your mind. Then, Danielle and Annie (brilliant women who read trashy, trashy books) dive into what lessons can be learned from the book series turned TV sensation, Outlander.

*Parentpreneur advisory: this episode contains small amounts of colorful language.

Resources:
Connect with Danielle through her Instagram and LinkedIn.
Don't forget to grab her free guide, containing 30+ tips for crafting perfect subject lines for your emails at https://www.dwcopy.com/subjectlines.

What's Inside:
[00:00:00] - You always have to start with where they are. 
[00:00:46]- What do small business owners need to focus on this week? Your nurture sequence.
[00:03:25] - You are incubating and raising someone's trust and awareness of you. 
[00:04:55] - It isn't just about proving yourself, it's about differentiating yourself.
[00:13:07] - If you can give me a takeaway, something that'll shorten my learning curve, I'm all in.
[00:13:47] - Small details can be really interesting. 
[00:18:01] - When a show manages to get real, we appreciate it.
[00:21:26] - What you're actually crafting is a narrative. 
[00:24:34] - Structures allow you the freedom to be more creative. 
[00:29:59] - Let's differentiate structure from templates!
[00:30:59] - What can we learn about writing emails from book series like Outlander?
[00:32:44] - Segmentation allows your audience to choose their own adventure. 
[00:35:09] - How do you explain germs to somebody who has no idea? 
[00:38:09] - It may be easier to blend in. 
[00:39:44] - Change is scary. But that also doesn't mean that the solution isn't also scary. 
[00:43:31] - Shockingly deep and surprisingly meaningful: the question we asked #PodFest2023 and your homework for the week

Wanna binge? Check out these related episodes:
- On Bravery, Resilience & Bridgerton (feat. Heather Vickery)
- On Creativity, Discipline & The Home Edit (feat. Molly Beran)
- On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski)
- On Clients, Connection & Mean Girls (feat. Breanna Gunn)

Should your stances, causes, and beliefs be part of your brand? Should we welcome unsubscribes and bitchy comments - or play it safe when it comes to "hot button" topics? And what the heck should we do when our best-laid plans don't seem so shiny or effective anymore?

Welcome back to Too Legitimate to Quit! It's our first episode of 2023 and it's a giddy whirlwind of marketing tips, mindset reframes, and Musical Theatre references. The wildly charming and utterly soothing Brian Patacca brings so much wisdom and joy to this episode, you can tell he's a nondenominational Reverend! How can we stay committed to ourselves and our truth when the going gets tough (or tender) and what the heck does any of it have to do with international sensation, The White Lotus? Let's find out!

What's Inside:
0:00 - Intro & Theme
2:51 - Main Interview with Brian
45:25 - The White Lotus Tie-in
58:43 - Final Thought & Homework

*Parentpreneur advisory: this episode contains colorful language.

Connect with Brian through his website and Instagram.
Don't forget to check out his podcast, Brian Breaks Character.

Happy World Introvert Day! As you get back into the swing of your work week, take a trip down memory lane to one of the first episodes of TLTQ - featuring marketing maven, Nikki Nash and Annie's lifelong devotion to Angela Lansbury. It's a favorite of introverts worldwide, as it answers the question "do we need to be shouty to stand out?" New episodes return next week!
***
Is "Relationship Marketing" a quantity or quality game? What's more important - leaving a lasting 1st impression or keeping in touch? And how can we stand out in crowded markets - even if we're introverts, camera-shy, or behind-the-scenes-types?

This week, Annie P. is joined by her dear friend Nikki Nash, author of Market Your Genius, podcast host, and brilliant marketer. Nikki has a knack for uncovering the best and most unique aspects of brains and brands and gives her tips on how to explode a business that is 100% Obviously You. Then, she fulfills Annie P.'s lifelong fantasy by giving her a reason to gush about Dame Angela Lansbury "on a work thing."

Download the scripts for this week's homework here.

*Parentpreneur advisory: this episode contains colorful language.

Connect with Nikki through her website and Instagram.

And don't forget to check out her wonderful book, Market Your Genius.

For full show notes and more visit www.toolegitimatetoquit.com

Extra Credit: Don't forget to subscribe wherever you listen to podcasts! New episodes drop every Monday. Reviews and ratings really help our little show grow, so thank you for the boost!