32 min
Top 10 Predictions on Brand Protection Trends & Challenges in 2024 IP Workshop Live
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- Technology
In this episode, Ryan, Suzy, Alexis, and Martina discuss 2024's top brand protection trends, focusing on emerging infringer strategies, key e-commerce platforms, and important global policies:
Infringer Strategies: Including challenges from live shopping, desktop cloaking, and the rise of deepfakes.
Marketplaces to Watch: Analyzing TikTok Shop, Temu, and Shein, highlighting the risks they pose in terms of IP infringements.
Global Policies and Legislation: Discussing the EU Digital Services Act, the US SHOP SAFE Act, and China's revised trademark laws.
Revenue Recovery: Introducing the concept of Revenue Recovery as a method for brands to reclaim losses from counterfeiters.
Prepare for 2024 with the full breakdown of the 10 biggest trends for 2024, available to watch on-demand now.
In this episode, Ryan, Suzy, Alexis, and Martina discuss 2024's top brand protection trends, focusing on emerging infringer strategies, key e-commerce platforms, and important global policies:
Infringer Strategies: Including challenges from live shopping, desktop cloaking, and the rise of deepfakes.
Marketplaces to Watch: Analyzing TikTok Shop, Temu, and Shein, highlighting the risks they pose in terms of IP infringements.
Global Policies and Legislation: Discussing the EU Digital Services Act, the US SHOP SAFE Act, and China's revised trademark laws.
Revenue Recovery: Introducing the concept of Revenue Recovery as a method for brands to reclaim losses from counterfeiters.
Prepare for 2024 with the full breakdown of the 10 biggest trends for 2024, available to watch on-demand now.
32 min