[Top Agency Series] Finding Your Niche and Building a Purpose-Driven Business With Rob Murray

Rob Murray is the CEO and Co-founder of Intrigue Media, a Certified B Corp marketing agency that services landscaping companies across the US and Canada. Intrigue helps companies build a strong digital presence, generate consistent leads, and promote long-term growth. Under Rob's leadership, Intrigue has serviced over 1,000 clients since its inception in 2006. Rob has a background in marketing from the University of Guelph and hosts the IM Landscape Growth Podcast, where he shares insights from industry experts and discusses practical marketing tips.

In this episode…

Finding your niche can feel like discovering the missing piece of a puzzle. For many entrepreneurs, refining their focus is the key to unlocking business growth, but the process can be overwhelming. How do you determine where to direct your energy to maximize impact and create a purpose-driven business?

According to Rob Murray, a seasoned entrepreneur and marketing expert, the key lies in aligning your values, expertise, and the needs of your most successful clients. He highlights that focusing on a specific niche not only improves customer satisfaction, but also allows you to stand out in a crowded marketplace. This intentional approach helped him transform a small marketing project into a thriving business by narrowing his focus to the landscaping industry, an area that yielded the highest level of engagement and growth. Rob emphasizes that niching down creates opportunities to build trust, deepen industry expertise, and deliver unparalleled value.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rob Murray, CEO and Co-founder of Intrigue Media, to discuss finding your niche and building a purpose-driven business. Rob shares how his company evolved from local advertising to a specialized digital marketing agency, the importance of aligning values with strategy, and actionable advice for overcoming common marketing mistakes.