INspired INsider Podcast

Dr. Jeremy Weisz
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INspired INsider Podcast

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

  1. HACE 22 H

    [Top Agency Series] Mastering Agency Sales and Scale Strategy With Aaron Levenstadt

    Aaron Levenstadt is the Founder of Join Agency Alliance, an advisory board composed of former agency owners who have exited their businesses. He has built and sold multiple agencies, including Pedestal Search, which emerged from his experience as one of the original members of Google’s search analytics team. As an investor, Aaron supports agencies and entrepreneurs through coaching, connections, and advisory board development. In this episode… In today's competitive business landscape, many agency owners face the challenge of effectively marketing their services while avoiding common pitfalls. So, how do you transform your agency's sales and marketing strategies to ensure success? Aaron Levenstadt, a two-time agency founder, delves into the key elements you need to master to elevate your agency's growth and maintain a compelling marketplace presence. He demonstrates how he navigated agency challenges by sharing his experiences and strategies in the agency world. He emphasizes the importance of presenting information in the correct order during sales pitches, highlighting that understanding and addressing the prospect's problems should come before showcasing your services. Aaron also shares insights into human psychology in sales, stressing the need to engage both the reptilian and modern cortex brains to establish trust and credibility. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Aaron Levenstadt, Founder of Join Agency Alliance, about mastering agency sales and growth. Aaron discusses major sales mistakes agencies make and how to avoid them, the three vital steps before pitching your services, the value of role models, and how Join Agency Alliance helps businesses scale.

    50 min

  2. HACE 5 DÍAS

    [Top Agency Series] Navigating Advertising Evolution With Al Scornaienchi of Agency59

    Al Scornaienchi is the President and CEO of Agency59, an independent advertising agency based in Toronto specializing in creative solutions for its clients. Under his leadership, Agency59 has maintained its relevance and competitiveness against larger multinational firms, serving prominent clients like Mercedes-Benz and Labatt. Al began his career at J. Walter Thompson, famously working on the Pepsi account during its Michael Jackson era, and he later helped establish the Vancouver office of Chiat/Day. In his tenure at Agency 59, Al has focused on fostering a strong company culture and planning for succession, ensuring the agency remains innovative and adaptable in a rapidly changing industry. In this episode… Have you ever wondered what it takes to run a successful advertising agency in a world dominated by large corporations with deep pockets? What makes a mid-sized independent agency nimble enough to stand out amidst industry titans? How does such a company adapt to the rapid changes and trends within the advertising world? Al Scornaienchi is a seasoned professional who has witnessed the evolution of advertising from the age of Pepsi campaigns through digital transformation. He explains how his agency has navigated the competitive landscape of the advertising world, embracing change by integrating technology, digital marketing, and a forward-thinking approach to creative direction and succession planning. By sticking to what Agency59 does best and cultivating a culture of flexibility and open communication, the agency retains talent and keeps clients satisfied. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Al Scornaienchi, President and CEO of Agency59, about thriving as an independent agency in a competitive market. Al discusses how Agency59 thrives amid advertising giants, the evolution of its services, how saying “no” to some projects can safeguard relationships, and tips for productivity, recruitment, and retaining top talent.

    54 min

  3. HACE 6 DÍAS

    [Top Agency Series] Mastering SEO Success With Damon Burton of SEO National

    Damon Burton is the Founder and President of SEO National, a company specializing in strategic search engine optimization, where he leverages over 17 years of experience. Throughout his career, Damon has achieved notable success, working with high-profile clients such as Tony Robbins, Russell Brunson, and Rockwell Watches, while also being a Forbes contributor. He is the author of Outrank, where he shares his knowledge and strategies about SEO. His approach emphasizes integrity, maintaining quality control through rigorous SOPs, and establishing a strong personal brand that resonates with both clients and followers. In this episode… In a world where digital presence can make or break a business, how does one successfully navigate the complex landscape of search engine optimization while avoiding common pitfalls? The journey from obscurity to high visibility on Google is fraught with challenges, but for those who master the art, the rewards can be significant. What if there was a way to bypass the noise and effectively outrank even billion-dollar companies? Damon Burton has done just that, leveraging his expertise to help businesses scale through innovative SEO strategies. Damon shares insights into how he has crafted SEO National into a powerhouse consultancy by focusing on client success stories and maintaining a lean, SOP-driven operation. His personal strategy emphasizes the importance of setting clear expectations and nurturing relationships, both in business and with his family, showcasing a blend of professional acumen and personal authenticity. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Damon Burton, the Founder and President of SEO National, about the intricacies of SEO and personal branding. He shares his strategies for client acquisition and retention, which have been crucial to his success. By weaving his life values into his professional story, Damon demonstrates how aligning business objectives with personal ethics can foster sustainable growth.

    46 min

  4. 7 ENE

    [Top Agency Series] Unlocking Marketing Secrets With Marc Binkley of Calgary Marketing Association

    Marc Binkley is the President of the Calgary Marketing Association, a hub for Alberta’s top marketing professionals to gather, connect, and broaden their horizons. With a rich background in B2B tech, SaaS, and more, he serves companies as a Fractional CMO through his firm Quatical. Passionate about market orientation and strategy, Marc is dedicated to elevating the marketing community to a global standard of excellence. He also hosts The Sleeping Barber Podcast, where he delves into pressing marketing topics and interviews leaders in the field. In this episode… In today’s competitive landscape, building a marketing organization that excels on a global scale requires innovative strategies and a deep commitment to community engagement. So, how can one leverage the power of community involvement and strategic thinking to elevate a professional association? And what would it mean to shift from traditional methodologies to more evidence-based practices in marketing? Marc Binkley, an innovative marketing executive, delves into the essence of elevating the Calgary Marketing Association beyond a simple networking group to a beacon of world-class marketing. He reveals the five themes for achieving greatness and the unexpectedly simple shifts in perception that can catapult an organization to the forefront of its industry. With a unique perspective influenced by science and experience, Marc illustrates the power of market orientation and the pitfalls of benchmarking competition. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Marc Binkley, President of the Calgary Marketing Association, about shaping marketing communities and evidence-based strategies. Marc discusses the evolutionary growth of the Calgary Marketing Association, the key aspects of creating a world-class marketing association, and Quatical’s 595 rule and how it applies to capturing and building market demand.

    45 min

  5. 2 ENE

    [Top Agency Series] The Power of Niching Down: Building a Specialized Agency With Mike Krass

    Mike Krass is the Co-founder/Visionary of MKG Marketing, a digital marketing agency specializing in tailored solutions for SaaS and cybersecurity companies. With nearly 13 years of industry experience, Mike has guided MKG through multiple transformations, refining its focus to serve clients with long sales cycles and complex needs. He’s developed approaches like the “triangle assessment” to ensure strong client-agency alignment and build lasting partnerships in a highly specialized market. In this episode… In a fast-moving digital landscape, finding a unique focus can be the difference between standing out and getting lost in the crowd. But how does narrowing your scope actually drive deeper connections and success for a business? And why would an agency give up potential clients to specialize? According to Mike Krass, a seasoned digital marketing expert, niching down allows agencies to provide unparalleled expertise and build trusted industry relationships. By focusing on SaaS and cybersecurity, his agency was able to craft highly effective, tailored strategies that resonate with specific market needs. The result is a reputation for excellence that enables them to deliver impactful results, connect with key players in the industry, and add significant value to their clients’ growth. Mike emphasizes that this focus doesn’t just streamline services, but also strengthens long-term partnerships that drive mutual success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Mike Krass, Co-founder/Visionary of MKG Marketing, to discuss the benefits of niching down to create a specialized agency. Mike shares how this strategy has allowed his team to cultivate deep connections within the cybersecurity and SaaS industries, amplify client trust, and provide niche-specific marketing solutions. He also talks about their unique "triangle assessment" that ensures client-agency fit.

    48 min

  6. 31/12/2024

    [Top Agency Series] The Power of Strategic Fundraising With Kesheyl van Schilt of Blakely

    Kesheyl van Schilt is the President, Senior Fundraiser, and Owner at Blakely, a strategic fundraising and marketing firm that works exclusively with the not-for-profit sector. Since purchasing the company in 2013, she has led Blakely to grow significantly, crediting the dedicated team and strong client relationships. Kesheyl started her nonprofit career at Kids Help Phone and credits her father's influence for her acumen in marketing and business leadership. Throughout her career, Kesheyl has remained committed to helping fundraisers succeed and has shaped Blakely's culture around transparent communication, continuous improvement, and innovation. In this episode… In today's rapidly evolving nonprofit sector, how can organizations bridge the gap between ambition and limited resources while ensuring donor satisfaction? Navigating philanthropy and fundraising can be daunting, but innovative leaders are uncovering successful strategies. Could the secret be a deep understanding of donor psychology and a commitment to creating meaningful experiences? Kesheyl Van Schilt, a prominent figure in the fundraising and marketing sector, shares how she transformed Blakely into a powerhouse in strategic fundraising for nonprofits. She emphasizes data-driven approaches, such as affinity surveys, to enhance donor engagement and tailor communications. By understanding donor motivations and aligning them with organizational goals, Kesheyl has led her team to make significant strides in the nonprofit sector. Her leadership fosters a culture of innovation that empowers her team to develop impactful strategies for their clients. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kesheyl van Schilt, President, Senior Fundraiser, and Owner of Blakely, about transforming nonprofit fundraising through strategic innovation. Kesheyl shares valuable insights into the intricacies of effective donor communication and the importance of leveraging data in decision-making processes. She highlights the importance of maintaining a balance between operational efficiency and creative marketing, providing practical strategies for nonprofits to enhance donor relationships.

    46 min

  7. 30/12/2024

    [SaaS Series] Cloning Minds With Dara Ladjevardian of Delphi

    Dara Ladjevardian is the CEO and Co-founder of Delphi, a digital cloning platform that captures how individuals think, enabling personalized interactions at scale. Delphi quickly gained traction, reaching over half a million dollars in annual recurring revenue within five months without any marketing spend. Dara focuses on leveraging AI technology to provide innovative solutions, including the development of digital clones that enhance learning experiences and scale personal interactions. In this episode… During a time when human touch feels increasingly absent from digital interactions, is there a way to foster personal connections without losing authenticity? Can technology capture the essence of human interaction and scale it to new heights? AI innovator Dara Ladjevardian introduces the fascinating world of digital clones, explaining how his digital cloning platform Delphi was born out of a desire to preserve human authenticity in an attentive world. He further illustrates how Delphi is employed in education, business, and personal legacy, enhancing learning, saving thousands of weekly emails, and offering new monetization methods. Dara shares the challenges faced in the early days, from the financial commitment to technology development hurdles and the importance of relationship-building in their startup journey. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Dara Ladjevardian, Co-founder and CEO of Delphi, and his AI clone, about digital cloning and scaling human interaction. From the ethical considerations of preventing unauthorized cloning to the strategic planning required in building a robust and innovative team, Dara dives deep into the melding of authenticity with tech, ensuring that human voices remain potent in an increasingly digital world.

    25 min

  8. 25/12/2024

    [Top Agency Series] Unlocking Inclusive Marketing Magic With Matthew Tsang of AndHumanity

    Matthew Tsang is Co-founder of AndHumanity, an integrated, inclusive marketing and communications agency with a mission to serve people-first brands. Over his 15-year career in marketing communications, his work has been featured in numerous prestigious platforms such as Marketing Magazine and the Global American Marketing Association. Matthew is also the Principal and Growth Director at My Loud Speaker, an international award-winning full-service marketing agency based in Vancouver. He champions systemic change in the advertising world and believes in marketing’s responsibility to humanity. In this episode… The transformation of an agency into a force for inclusive marketing is a story of resilience, adaptability, and passion for long-term change. So, how does a marketing agency evolve to focus on inclusivity and justice while navigating challenges in the industry? Matthew Tsang, a marketing guru, shares how he’s championed inclusivity in the marketing world. He explains the philosophy behind using "JEDI” — justice, equity, diversity, inclusion — to reshape marketing strategies that represent diverse communities. Matthew recounts his sister’s story, demonstrating the deep psychological impact of underrepresentation and how it inspired their mission to build a more inclusive media landscape. By engaging with underrepresented communities and prioritizing their voices, his agency has fostered authentic connections and delivered impactful insights that other brands had previously overlooked. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Matthew Tsang, Co-founder of AndHumanity, to discuss inclusive marketing and community engagement. Matthew discusses the JEDI principles in marketing, the genesis of AndHumanity and its evolution from My Loud Speaker, and the recent backlash in the DEI space.

    49 min
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INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

Información

  • Creador
    Dr. Jeremy Weisz
  • Años de actividad
    2013 - 2025
  • Episodios
    1.2 k
  • Clasificación
    Explícito
  • Copyright
    © INspiredINsider.com
  • Mostrar sitio web
    INspired INsider Podcast

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