INspired INsider Podcast

Dr. Jeremy Weisz
INspired INsider Podcast

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

  1. 1 天前

    [Top Agency Series] Unlocking Inclusive Marketing Magic With Matthew Tsang of AndHumanity

    Matthew Tsang is Co-founder of AndHumanity, an integrated, inclusive marketing and communications agency with a mission to serve people-first brands. Over his 15-year career in marketing communications, his work has been featured in numerous prestigious platforms such as Marketing Magazine and the Global American Marketing Association. Matthew is also the Principal and Growth Director at My Loud Speaker, an international award-winning full-service marketing agency based in Vancouver. He champions systemic change in the advertising world and believes in marketing’s responsibility to humanity. In this episode… The transformation of an agency into a force for inclusive marketing is a story of resilience, adaptability, and passion for long-term change. So, how does a marketing agency evolve to focus on inclusivity and justice while navigating challenges in the industry? Matthew Tsang, a marketing guru, shares how he’s championed inclusivity in the marketing world. He explains the philosophy behind using "JEDI” — justice, equity, diversity, inclusion — to reshape marketing strategies that represent diverse communities. Matthew recounts his sister’s story, demonstrating the deep psychological impact of underrepresentation and how it inspired their mission to build a more inclusive media landscape. By engaging with underrepresented communities and prioritizing their voices, his agency has fostered authentic connections and delivered impactful insights that other brands had previously overlooked. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Matthew Tsang, Co-founder of AndHumanity, to discuss inclusive marketing and community engagement. Matthew discusses the JEDI principles in marketing, the genesis of AndHumanity and its evolution from My Loud Speaker, and the recent backlash in the DEI space.

    49 分鐘
  2. 1 天前

    [Top Agency Series] Secrets to Web and SEO Success With Maggie McTavish of Mango Media

    Maggie McTavish is the Founder of Mango Media, a web and SEO agency based in the Niagara region of Canada. With over 12 years of digital marketing experience, she specializes in helping businesses enhance their online presence. Maggie is known for her ability to combine stunning website design with effective search engine optimization. She is dedicated to helping clients grow their businesses through increased online visibility, bookings, and customers. As a new mom, Maggie has also mastered the art of balancing entrepreneurship with family life. In this episode… Running a business often means juggling multiple tasks and finding ways to stand out in a crowded marketplace. But what if there was a key area that businesses consistently overlook or mishandle? Could this be the very thing holding them back from achieving their full online potential? SEO expert Maggie McTavish offers a deep dive into the world of digital marketing, focusing on web design and SEO. She discusses the challenges businesses face when trying to rank on Google — such as slow website speeds and the neglect of local SEO opportunities — and shares practical solutions to overcome them. Maggie also touches on the importance of having a professionally designed website that draws in customers through organic search results. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Maggie McTavish, Founder of Mango Media, to discuss the bridge between web design and effective SEO. Maggie offers valuable insights into creating a website that not only looks good, but also ranks well on Google. She shares her experiences working with local businesses in the Niagara region, providing practical advice on improving website speed, selecting the right keywords, and leveraging Google Business Profile for better local search results.

    33 分鐘
  3. 2 天前

    Revolutionizing Influencer Marketing Models With Adrian Capobianco of BILI

    Adrian Capobianco is the CEO and Co-founder of BILI, a platform designed to revolutionize the influencer and social commerce landscape. With over 20 years of experience as an executive in various advertising agencies, Adrian has a rich background in digital, CRM, and media. His expertise in leveraging data analytics and AI has positioned BILI as a pioneer in guaranteeing brand visibility and sales through influencer content. In this episode… Could the integration of commerce and social media be the next big frontier for brands and influencers? With the rapid growth of social commerce, influencers are no longer just content creators; they are evolving into powerful drivers of commerce. As social media platforms around the globe adapt to this trend, how is one company positioning itself at the forefront of this transformation? Adrian Capobianco of BILI (Because I Love It), is capitalizing on this trend by creating a platform that bridges the gap between brands and influencers, focusing on both content and commerce. Adrian shares how BILI helps influencers monetize their audiences by connecting them with brands in a performance-based model. With a database of over 20,000 social media influencers and 400 million impressions in North America, BILI is uniquely designed to encourage sharing and mutual success. Adrian draws inspiration from trends in Asia, where commerce is more integrated into social platforms, to develop strategic initiatives for North America. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Adrian Capobianco, CEO and Co-founder of BILI, to discuss leveraging influencers for social commerce. He delves into how BILI’s platform operates on a performance basis, ensuring brands only pay for results. Adrian discusses the strategic approach to growing their creator community and brand partnerships, emphasizing the significant shift from content to commerce. They also explore the dynamics of influencer marketing, including the rise of influencer-driven sales and the importance of partnerships in expanding brand reach.

    43 分鐘
  4. 12月19日

    [Top Women Leaders] Mastering Brand Visibility With Kelly Sinclair of KS&Co. 

    Kelly Sinclair is the President and CEO of KS&Co., a company dedicated to supporting entrepreneurs and small businesses in building their brands and increasing their visibility. With a strong background in public relations, Kelly has successfully worked with major organizations such as BP and National Public Relations, helping them navigate crisis communications and shift public perceptions. An advocate for relationship building and personalized strategies, she also hosts the Entrepreneur School podcast, providing education and inspiration for ambitious individuals. Her personal journey, marked by a transformative career shift after a family tragedy, highlights her commitment to balancing professional success with personal fulfillment. In this episode… Are you struggling to make your brand stand out in a crowded marketplace? Do you feel like your business is stuck in a cycle of mediocrity, unable to break through and connect with the right audience? How can entrepreneurs effectively engage with their audience to create meaningful and successful connections? Kelly Sinclair shares her journey from working in high-stakes corporate communications to becoming an advocate for entrepreneurs seeking to build strong brands. She emphasizes the importance of understanding audience perceptions and engaging with them to foster trust and authenticity. Kelly’s experience highlights the shift from traditional marketing to more personalized, audience-driven strategies, showcasing her journey from consultancy work to creating scalable online courses. Her approach is a blend of media relations, public engagement, and innovative marketing strategies, aimed at helping businesses achieve visibility and growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kelly Sinclair, President and CEO of KS&Co., about building brand visibility and authentic connections. Kelly shares valuable insights into successful branding strategies that focus on understanding and engaging with your audience. She offers actionable advice for entrepreneurs on leveraging relationships to grow their brands and emphasizes the importance of visibility and customized marketing strategies for achieving long-term business success.

    37 分鐘
  5. 12月18日

    [SaaS Series] Revolutionizing Online Forms and Productivity With Aytekin Tank of Jotform

    Aytekin Tank is the Founder and CEO of Jotform, an online form-builder company that empowers users to easily create custom online forms. Under his leadership, Jotform has grown into a global SaaS powerhouse with over 25 million users. In addition to his business expertise, Aytekin is a bestselling author of Automate Your Busywork, a book that offers insights into productivity and automation strategies. He advocates for no-code solutions, enabling anyone to create functional forms and workflows. In this episode… In today’s fast-paced world of technology, streamlining processes is not a choice, but a necessity. Have you ever felt overwhelmed with mundane tasks, leaving little room for creativity and growth? How do successful entrepreneurs maintain focus on innovation while juggling day-to-day operational tasks? Aytekin Tank, a SaaS expert, reveals his strategy for scaling his business while remaining bootstrapped. He takes us through the evolution of Jotform's user-centric philosophy and how it shaped the simplicity and power of its online form builder. Aytekin dives into the significance of a freemium model, the intricacies of balancing the roles of founder and CEO, and why listening to user feedback is a game-changer for product development. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Aytekin Tank, Founder and CEO of Jotform, about leveraging automation to enhance business efficiency. Aytekin discusses how Jotform makes form creation effortless for anyone, how user feedback impacts product development, the strategic advantage of offering a free tier for a SaaS product, and how Jotform maintains a productive culture with hundreds of employees.

    1 小時
  6. 12月18日

    [Top Agency Series] Mastering Engineering-Led Marketing With Ben LeDonni of BNP Engage

    Ben LeDonni is the Founder of BNP Engage, a B2B-focused marketing agency specializing in content strategy and marketing automation, and the CMO of BNP Media, a company driving industries forward with authentic content, unique communities, and powerful connections. Known for his concept of “engineering-led marketing,” he is passionate about leveraging technology to enhance marketing efficacy. Ben’s expertise includes aligning growth marketing strategies with custom web design and development to boost brand awareness, conversions, and revenue. In this episode… In today's fast-paced digital landscape, technological advancements are reshaping not only our daily lives, but also the very fabric of business marketing. Companies must adapt to the rapid pace of engineering innovations and emerging technology trends to remain competitive and relevant. How can companies stay ahead of the curve and use these changes to their advantage? Ben LeDonni, a marketing guru, shares his journey from starting a digital marketing agency to being strategically acquired, highlighting how technology has always been a catalyst for marketing evolution. He stresses the importance of understanding your client's needs through strategic planning and how he guided his agency through significant industry shifts. Ben introduces the “engineering-led marketing” philosophy, sharing intriguing insights about hiring the right team, prioritizing strategy, and adapting marketing teams to leverage new tools. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben LeDonni, Founder of BNP Engage, about engineering-led marketing and agency growth. Ben shares an overview of BNP Engage and what it does, the evolution of its services, and the results of its integration with BNP Media.

    47 分鐘
  7. 12月17日

    [SAAS Series] Driving Local Business Growth: Inside GetintheLoop’s Success Story With Matt Crowell

    Matt Crowell is the Founder and CEO of GetintheLoop, a mobile marketing SaaS platform designed to help businesses engage modern consumers and drive revenue. A former professional hockey player, Matt transitioned into the tech world with a vision to empower local businesses through effective digital tools. Under his leadership, GetintheLoop has grown into a top-rated iOS and Android app in Canada. He has led the company through various phases, including bootstrapping, partnerships, and franchising. Matt's entrepreneurial spirit and commitment to hard work have been instrumental in GetintheLoop's rise to prominence. In this episode… How can small businesses stay afloat in the rapidly shifting landscape of digital marketing? In a world where big brands dominate online advertising, is there a way for local shops to cut through the noise? What if there was a platform designed specifically for these underdogs to engage with modern consumers effectively? Matt Crowell tackled these issues head-on by founding GetintheLoop, a mobile marketing SaaS platform that empowers small businesses to engage with modern consumers. Matt shares how he initially pitched his idea to golf courses, leveraging text message deals to attract customers during slow periods. This approach eventually evolved into a comprehensive platform, helping businesses by automating their marketing efforts, particularly through AI-driven social media strategies. By eliminating the need for businesses to manually engage in marketing, GetintheLoop allows them to maximize focus on growth and operations. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Matt Crowell, Founder and CEO of GetintheLoop, to deep dive into the challenges and triumphs of transitioning from a niche market concept to a widely adopted SaaS platform. Matt shares how he built a robust franchise network, handled investor relations, and continuously innovated his product to meet the changing needs of small businesses. Through compelling stories like partnering with radio stations and empowering micro farms, this episode offers valuable insights into entrepreneurship, scalability, and the power of localized marketing.

    43 分鐘
  8. 12月13日

    [Top Agency Series] Creating Heart-Centered Experiences With Joey Goone

    Joey Goone is the President of Utopia Experience, a nationwide audiovisual production company specializing in creating immersive and personalized event experiences. With a background in finance and a passion for entrepreneurship, Joey transitioned to leading the company originally founded by his late mother. Under his leadership, Utopia Experience has grown into a full-scale event production business, serving clients coast to coast. Joey is also a board member of EO St. Louis. In this episode… Crafting unforgettable experiences is both an art and a science. But what truly sets apart those who leave a lasting impact is their ability to blend technical expertise with genuine human connection. How do you turn events into heart-centered experiences that inspire, engage, and transform? According to Joey Goone, it starts with compassion and intention. He highlights that creating meaningful moments requires not only technical precision, but also the ability to see and meet the emotional needs of others. Whether it's integrating cutting-edge audiovisual technology or infusing personal touches that make attendees feel seen, Joey believes every detail contributes to an immersive experience. This approach stems from values instilled by his late mother, who inspired him to lead with empathy and authenticity — a philosophy that continues to drive his company’s success and legacy. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Joey Goone, President of Utopia Experience, to discuss how he builds heart-centered experiences through events. Joey shares the pivotal lessons he learned from his entrepreneurial journey, including the importance of compassion and the power of persistence. He also gives advice on leveraging relationship-building strategies to create meaningful connections.

    24 分鐘

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簡介

INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

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