The Lease-Up

Multi-Housing News
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The Lease-Up

The Lease-Up is a podcast series that explores issues within the multifamily housing industry, including trends, legislation impacting the market and insights from leading industry figures. Find more at our website: www.multihousingnews.com

  1. Top Marketers: Stretching Dollars and Spreading Knowledge

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    Top Marketers: Stretching Dollars and Spreading Knowledge

    Multifamily housing is dependent upon so many factors: economics, government, policy, locations, demographics, etc. To create successful multifamily brand or campaign, a marketer needs to understand all of these things, and so much more. So, who better to discuss the dynamics behind the role than someone with a background in communications, marketing, government and multifamily? In this episode of Multi-Housing News’ Top Marketers podcast, Eric Bederman, the vice president & director of communications at Community Preservation Corp., joins MHN Senior Associate Editor Jordana Rothberg to look at the industry at large. In his current role, Bederman oversees marketing and communications efforts to promote CPC’s nonprofit mission and its lending and investing platforms, as well as positioning CPC as a thought leader in the multifamily housing industry. Prior to joining CPC in 2015, Bederman served as the press secretary for the New York City Department of Housing Preservation and Development for six years, spanning both the Bloomberg and de Blasio administrations, and has held other positions as a marketer and communications professional over the course of his career. Tune in to hear the two go over: ·       How Bederman got to his current role and the factors that made the difference (1:20) ·       Similarities and differences between working for a city agency and a nonprofit (6:40) ·       Bederman’s favorite marketing resources at CPC (9:15) ·       The importance of thought leadership (11:05) ·       How to stretch marketing dollars with a limited budget (13:10) ·       Campaigns that make Bederman proud and the communication strategies behind them (15:20)   ·       What’s changed in marketing and real estate and where the industry is going now (21:40)

    27 phút
  2. Management Diaries: Mastering Multifamily Maintenance Operations

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    Management Diaries: Mastering Multifamily Maintenance Operations

    In this episode, MHN’s Denile Doyle chats with Avery Rouse, a regional maintenance director at The Breeden Co. and recipient of the Rising Star Award at our 2024 MHN Excellence Awards. We look at the challenges and best practices behind managing maintenance teams at multifamily properties. Rouse discusses how maintenance leaders can eliminate inefficiencies and how training staff well can help minimize costs and improve resident satisfaction. He shares his practical strategies for keeping costs down and maximizing the quality of service.

    26 phút
  3. Mission Success: Seeking Acquisition-Rehab Opportunities in a Difficult Environment

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    Mission Success: Seeking Acquisition-Rehab Opportunities in a Difficult Environment

    In today’s complex environment that makes it hard to secure favorable financing terms, The Clear Blue Co.—a developer and owner-operator of workforce and affordable multifamily properties based in Nashville, Tenn.—has found a way to make its projects pencil out. The company does acquisitions and rehabilitations by leaning in on its relationship with long-term partners. “We’ve been creative and changed our acquisition strategy a little bit as a result of acquisition-rehab and preservation really becoming more complicated,” said Ashley Stockton-Massie, the firm’s recently appointed director of affordable acquisitions and development, in the February episode of the Mission Success: Women in Multifamily podcast series. Press PLAY to hear the entire conversation!

    20 phút

  4. 17 THG 2

    Quarterly with NMHC: Consistent Caution and Optimism in 2025

    Returning to Multi-Housing News’ quarterly podcast with the National Multifamily Housing Council for the third time, President Sharon Wilson Géno is looking to 2025 with “consistent caution,” as well as high enthusiasm. There are a lot of policies and initiatives that she is campaigning for, as well as some notable potential changes to keep an eye on.     Wilson Géno holds more than 30 years of experience in the housing industry. Having served counsel both in-house and outside for various organizations, she is well versed in housing law and policy, government and non-government contracts, nonprofit organizations, legislation and policy around affordable housing and more.   In this episode, Wilson Géno and Multi-Housing News Senior Associate Editor Jordana Rothberg discuss what a new administration could mean for multifamily, how sentiment has changed since last year and some ways the industry might trend in 2025.     Listen in as the two talk about: ·        The sentiment around multifamily as expressed in NMHC’s annual meeting (1:00) ·        If multifamily still real estate’s “darling child” (2:30) ·        Scott Turner’s confirmation and the impacts he might have (4:20) ·        The Bipartisan Real Estate Caucus and how it can shape national housing (5:50) ·        Policies that Wilson Géno has her eye on for 2025 on the national, state and local level (7:45) ·        What multifamily and individuals can to do advocate for more housing (11:45) ·        NMHC’s focus for the year ahead (14:10) ·        How the Fed will impact multifamily in 2025 (16:00) ·        Multifamily transaction and deal volume trends (17:20) ·        NMHC’s quarterly survey of apartment conditions results and what they reflect (19:15) ·        Why advocacy matters (22:45)   Recorded February 5, 2024

    25 phút
  5. NAA Insights: Why 2025 Is Shaping Up to Be a Good Year

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    NAA Insights: Why 2025 Is Shaping Up to Be a Good Year

    With GDP growth in 2024 averaging 2.5 percent, the American economy is in good shape at the beginning of this year. The labor market remains strong, wage growth is elevated and nobody is forecasting a recession. However, stringent immigration policies from the current White House administration could pose risks. Paula Munger, vice president of research at the National Apartment Association, talks to Multi-Housing News Senior Editor Laura Calugar in the latestNAA Insights podcast.

    14 phút
  6. Student Housing Unlocked: When Does Data Come Into Play

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    Student Housing Unlocked: When Does Data Come Into Play

    Rising construction costs and economic volatility bring setbacks in the student housing landscape, although developers and investors are turning to in-house construction teams or more capital-light options. Yet, with so many opportunities in the sector, some are turning to data-driven insights to choose the best sites and ensure higher ROI as well as operational efficiency. That’s also the case with Subtext, which is active in 15 markets across the U.S. and relies on its in-house data team for better market selection and to ensure higher occupancy rates. With a portfolio of over 19 communities and 10,000 beds, the company focuses on major institutions and a hospitality-centric, experience-based approach in its projects, thus guaranteeing resident satisfaction. In this podcast episode of Student Housing Unlocked, Associate Editor Olivia Bunescu discusses what it takes to have success in the student housing sector in this era of data and how the company is leveraging it to overcome challenges and deliver high-quality communities that students want to live in with Subtext’s Founding Partner & Co-CEO Brandt Stiles. Here’s what they discussed about: What’s defining student housing today? (01:45) Data points that matter when it comes to development (04:05) Affordability is the number one challenge in student housing (06:33) Taking as much information as you can is key to success (09:12) How can data influence the outcome of a project (13:35) Addressing underutilized space in student housing (15:30) Occupancy growth goes hand in hand with reputation (18:25) Strategies that contribute to residents’ satisfaction: going back to basics (20:10) Experience-based design and hospitality as amenities (23:18) Subtext’s flagship projects across the country and next moves (28:30) How will student housing development perform in 2025? (36:30)

    40 phút
  7. Top Marketers: Designing and Promoting Impactful Outdoor Spaces

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    Top Marketers: Designing and Promoting Impactful Outdoor Spaces

    When it comes to firms that design for multifamily, there are two sides to marketing. First, the company must create its own brand and promotional material. Then it assists in marketing for the client that it serves. In this month’s episode of Multi-Housing News’s Top Marketers podcast, Chief Visionary Officer & Founder of Loft Six Four, Brandon Reed, joins MHN Senior Associate Editor Jordana Rothberg to talk about just that. Loft Six Four assists architects and developers in creating rooftop and outdoor living experiences and amenity spaces. Started in 2013, the company uses landscape, urban and rooftop design to customize multifamily, hotel and resort projects. Reed has been in the project management and design space for real estate for more than 20 years. Tune in to hear his insights on: ·      How he got into design and founded Loft Six Four (1:00) ·      Finding passion and value in landscape design (3:45) ·      The Loft Six Four marketing approach (5:00) ·      The “immersive experience method” and how it drives business (9:55) ·      Collaborating with multifamily companies’ internal marketing teams (15:10) ·      Hurdles in communicating value to multifamily owners and developers (16:30) ·      The evolving space of outdoor living and adapting marketing to keep up (20:35) ·      How Loft Six Four is leveraging the importance of amenities in its branding (24:00)

    26 phút
  8. Management Diaries: What Today's Renters Want

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    Management Diaries: What Today's Renters Want

    For property managers, understanding what today’s renters really value is essential to staying competitive. In this episode, Denile Doyle speaks with Jeff Bush, president of Heritage Properties, about the shifting priorities of renters and why understanding resident perception is key to retaining current renters and attracting prospects. Bush shares how remote work, rising costs and evolving generational preferences are reshaping housing decisions. He emphasizes that in a market full of options, it’s important to create an experience that residents don’t want to leave—one that goes beyond the basics and delivers real value. Here are a few highlights from this episode: -Understanding renter perceptions of luxury and value (4:45) -His approach to finding the sweet spot between technology and operational efficiency (8:49) -Why he thinks cost will always be a factor for many renters (17:24) -What multifamily operators can learn from the hospitality industry (22:05) -How picking up a piece of trash taught him an important lesson (28:04)

    31 phút
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Giới Thiệu

The Lease-Up is a podcast series that explores issues within the multifamily housing industry, including trends, legislation impacting the market and insights from leading industry figures. Find more at our website: www.multihousingnews.com

Thông Tin

  • Nhà sáng tạo
    Multi-Housing News
  • Năm hoạt động
    2020 - 2025
  • Tập
    136
  • Xếp hạng
    Sạch
  • Bản quyền
    © Multi-Housing News
  • Trang web chương trình
    The Lease-Up

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