13 episodes
Top of Mind Gambit Collective
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- Business
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
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Lauren Meisner, unlocking GenZ - how we can communicate and work with this misunderstood generation.
By 2025 GenZ will account for over 27% of the workforce.
There is a lot of conversation about GenZ: there are words like lazy, flippant, instant gratification and constant change seekers being thrown around and there is a lot of negative rhetoric in the media about GenZ in the workplace. Lauren Meisner, a GenZ and Internet Culture expert explains how workplaces can embrace GenZ employees, outlines what responsibilities employers have, and explains why GenZ have an increased demand for transparency.
Lauren talks about misinformation on the internet, and answers the tough questions around cancel culture and if someone can truly be canceled forever.
Lauren shares her thoughts on the decline of media literacy in the emerging generations and dives into the discussion around whether there should be stricter regulations on online anonymity to prevent cyberbullying and harassment, or if anonymity is essential for free expression?
As a GenZ and Internet Culture expert, Lauren breaks down which brands are communicating to Gen Z correctly and which ones aren’t? As well as explaining that Gen Z’s simply don’t buy into aspirational influencer culture with the same excitement that Millennials once did and what this means for influencer marketing.
Lauren touches on her own podcasting journey, and why she isn’t publishing content on Meta instead leaning on platforms like TikTok to publish her full podcast episodes. She also draws a line on what’s in and what’s out when it comes to things like; ‘slay’, working remotely, emojis, snapchat, and many other things which are being hotly debated among generations.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Lauren on IG: https://www.instagram.com/laurenmeisner_/
Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/
Infinite Scroll Podcast on Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF?si=4da3370ca70d469e
Centennial World: https://centennialworld.com/
Centennial World on TikTok: https://www.tiktok.com/@centennialworld
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby -
Milly Bannister, founder of Gen Z charity: AllKnd, on the power of storytelling and building your personal brand.
In a five person group chat, two of us are not okay. In this episode Milly Bannister talks about how storytelling and user generated content has helped her connect with hundreds of thousands of the GenZ audience in Australia.
Milly talks about how she navigates the dichotomy of marketing her GenZ mental health charity on a social media platform, even though a YouGov poll last year revealed that the majority of adults in Australia believe that social media bears responsibility for a decline in their mental health.
Milly shares the value of building her personal brand, and explains why she openly talks about her own mental health battles on social media. She dives into how brands can best communicate and connect with GenZ, and how you can leverage creators and influencers for the greater good.
Milly also answers the question ‘what does the future look like for the world of mental health conversations and initiatives?’
AllKnd is offering Australia's first free, digital, 60-minute peer to peer mental health first aid training, via desktop and/or mobile app. You can do your free 60 minute AllKnd good mate mental health training here: https://www.goodmatetraining.com/course/goodmatetraining
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Milly on IG: https://www.instagram.com/millyrosebannister/
Milly on LinkedIn: https://www.linkedin.com/in/millyrosebannister/
AllKnd on IG: https://www.instagram.com/weareallknd/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby -
Let’s Chat: Leadership and difficult conversations, optimising the Instagram algorithm, creating content efficiently and how you can market your business for free.
Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you!
In this episode we answer the following questions:
How do I get ahead of the Instagram algorithm to gain followers?
I don’t have enough time to create content across all channels. Which do you think are the most worthwhile channels to spend time on?
Hayley, you seem like a great leader - how do you get good at having difficult conversations?
What is some marketing you can do for free?
How can I create a lot of content efficiently?
If you have a question you can:
- Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast
- Send us a DM @topofmind.pod
- Send us an email hello@topofmindpod.com
- If you listen on Spotify leave a question in the Q&A function
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
Laura on LI: https://www.linkedin.com/in/laurahodges100/
Laura on TikTok: https://www.tiktok.com/@laura.hodges -
Alexis Fernandez-Preiksa, podcasting, building an engaged online community and the neuroscience behind content creation and brand building.
Alexis has grown up in the world of social media from pilates instructor and fitness influencer to neuroscientist, podcast host and author - safe to say she wears many hats!
On her podcast, Do You F*cking Mind, Alexis talks about everything from sexual inexperience, to manipulation, to friendship breakdowns as well as understanding gaslighting, anxiety and mental health issues.
In this episode, Alexis breaks down the neuroscience behind common feelings we experience when it comes to sharing or creating content, and simply putting ourselves out into the digital world.
She shares her secret to building a community, the boundaries she has set when it comes to communicating with her beans as well as how she balances the content people want her to talk about and the content she is wanting to talk about?
Alexis also answers the hotly debated question - ‘is our attention span getting shorter?’
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Alexis on IG: https://www.instagram.com/alexispredez/
Do You F*cking Mind on IG: https://www.instagram.com/dyfmpodcast/
Alexis on TikTok: https://www.tiktok.com/@alexispredez
Do You F*cking Mind on TikTok: https://www.tiktok.com/@dyfmpodcast
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby -
Alice Harris, the brains behind the viral Kic TikTok account, the queen of relatable content and her journey in the content creation industry.
With over 45 million professional content creators globally, Alice Harris is an impressive young woman who is making a name for herself in the content creation world. She is the brains behind the TikTok content for Steph Claire Smith’s and Laura Henshaw’s brand Kic, bringing authenticity, relatability and humor to the forefront of this leading health and wellness brand.
Over the past year at Kic, Alice has grown the channel by 75%, and has brought the brand’s widely loved personality to life on TikTok. She talks about the importance of trust when it comes to creating content for other people and brands that aren’t your own as well as her process when it comes to creating bulk content with time poor business founders.
In this episode, Alice shares her advice for those starting out on TikTok as well as her predictions for the future of content creation, she also explains why she isn’t creating content for her own social accounts.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Alice on LI: https://www.linkedin.com/in/alice-harris-8a61b9230/
KIC on TikTok: https://www.tiktok.com/@kic?lang=en
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby -
Let’s Chat: Is boosting your content or having a content plan worth it? Is it too late to jump on TikTok? How do I create professional content and what will make my resume stand out?
Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you!
In this episode we answer the following questions:
- How important is it to have a content plan?
- I am looking to move jobs in the marketing industry, what will make my resume stand out?
- How can I ensure my content is professional on LinkedIn?
- Is it too late to jump on TikTok?
- Is boosting my content worth investing in for my business?
If you have a question you can:
- Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast
- Send us a DM @topofmind.pod
- Send us an email hello@topofmindpod.com
- If you listen on Spotify leave a question in the Q&A function
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
Laura on LI: https://www.linkedin.com/in/laurahodges100/
Laura on TikTok: https://www.tiktok.com/@laura.hodges