Top Rated Gym: Franchising Secrets For Fitness Business Owners

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Top Rated Gym: Franchising Secrets For Fitness Business Owners

Welcome to Top Rated Gym the podcast for gym owners aiming to elevate their business. I'm your host, Andre Cvijovic, the Founder & CEO of Referrizer. Join me as we explore the strategies of top fitness entrepreneurs, uncovering the blueprints to their achievements and offering actionable advice to increase revenue, boost retention rates, and expand your locations. Whether you're just starting out or scaling your operation, Top Rated Gym is your go-to resource. Let's build stronger businesses, one episode at a time.

  1. JAN 17

    The Truth About Business Growth: It’s All About the People!

    In this episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Chez Misko, COO of the Wisconsin Athletic Club, to explore the secrets behind building a thriving gym culture. Key takeaways include: -The importance of developing a caring, people-first company culture -How WAC’s "WAC Moments" initiative reinforces positive behavior and builds employee morale -Why focusing on core values like connection and continuous improvement is key to long-term success -The role of leadership in driving employee satisfaction and retention -Practical strategies for enhancing both member experience and employee loyalty Whether you're a gym owner or a fitness professional, this episode is packed with valuable insights on how to create a supportive and successful environment that benefits both your team and your members. Don’t miss this in-depth discussion on the power of people-first leadership and company culture in the fitness industry! Chez Misko is the COO and partner of the Wisconsin Athletic Club(WAC). He is responsible for all day-to-day operations including facility design, construction and club management.Currently, WAC owns and operates eight full-service clubs and manages several corporate fitness centers throughout the Metro Milwaukee area.Chez is a lifelong learner who enjoys reading and personal development. He is a proud graduate of Concordia University Wisconsin, earning a bachelor's degree in sports medicine and an MBA in health care administration. He currently serves on the Concordia University Foundation Board and their Alumni Association.Chez has a passion for martial arts. He has over 40-years of martial arts experience, holds a fourth-degree black belt, has won local and national championships and has been instructing classes since 1986. #FitnessIndustry #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #PeopleFirstCompany #ChezMisko #TopRatedGym #SponsoredByReferrizer 00:00 Intro 01:00 Meet Chez Misko 01:56 Chez's Journey at WAC 06:01 The Importance of Company Culture 08:48 Recognizing Positive Behavior 13:51 The Impact of WAC Moments 16:13 Core Values and Member Retention 18:45 Evolution of WAC 21:35 Advice for Improving Company Culture 23:18 Actions Speak Louder Than Words 23:43 The Power of Online Reputation 26:00 Importance of Cultural Fit in Hiring 31:42 Continuous Improvement and Personal Development 35:19 The Role of Mindset in Success 40:22 Connecting with Chez and His Brand 41:28 Conclusion

    43 min

  2. JAN 15

    Future-Proof Your Gym: Navigating Fitness Industry Shifts

    In the latest episode of the podcast, host Andre Cvijovic welcomes guest Eric Malzone to delve into the transformative rebranding sweeping through the fitness industry. This shift focuses on moving beyond fat loss to position fitness as a vital component of preventative healthcare and overall wellness. Key takeaways include: -The macro trends shaping the future of fitness. -The pivotal role gym owners play in this evolution. -Actionable strategies to future-proof your fitness business. -Insights from Eric’s extensive experience, including interviews with 800 athletes and industry experts. Learn how to innovate, adapt, and transform your gym into a thriving community hub in a rapidly changing landscape. Don’t miss this episode filled with valuable perspectives on where the fitness industry is heading!#FitnessIndustry #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #ErikMalzone #TopRatedGym #SponsoredByReferrizer 00:00 Intro 02:03 Eric Malzone's Perspective on Fitness Trends 02:45 Macro Trends and Industry Rebranding 04:32 The Shift to Wellness and Longevity 05:49 Challenges and Opportunities for Gym Owners 07:30 The Role of Technology and Personalization 13:38 Community and Authentic Experiences 23:11 Embracing Technology in Gym Ownership 23:54 The Importance of Curiosity and Experimentation 24:08 Wearables and Their Impact on Health 25:28 The Future of Health Insurance and Gym Memberships 26:44 Learning from Industry Leader s29:19 The Power of Experience Over Belief 34:30 The Role of Socioeconomics in Health and Wellness 39:18 The Value of Podcasts and Continuous Learning 42:38 Final Thoughts https://topratedgym.com/

    44 min

  3. JAN 10

    The Future of Gym Marketing: Data-Driven Tactics and Strategies

    In this episode, we’re joined by marketing expert Allison Rand, Vice President of Marketing at YouFit Gyms, as she shares valuable insights into effective marketing strategies for gym owners. Allison dives into the essentials of channel optimization, building brand awareness, and leveraging digital content to drive memberships. She explores the power of SEO, SEM, social media, and user-generated content, offering actionable tips on how to design a marketing funnel that converts. Key takeaways include: Strategies for optimizing marketing channels to reach more prospects The importance of brand awareness in driving growth How to harness SEO, SEM, and social media for greater visibility The power of user-generated content in building trust and engagement Best practices for in-house versus agency marketing and the role of constant testing Data-driven decision-making to refine marketing efforts and improve results Whether you're a gym owner or marketer aiming to boost membership and brand presence, this episode is packed with expert advice and actionable strategies to help you succeed. Don’t miss these game-changing tips to elevate your gym’s marketing! 💡📈 Allison Rand is the Head of Marketing at YouFit Gyms, where she leads customer acquisition, brand awareness, and performance marketing strategies for the 57-location high-volume, low-cost gym. Before joining YouFit Gyms, Allison was the Director of Marketing for the Fitness division of EverCommerce, where she spearheaded marketing campaigns for gym management software and CRMs, including ASF, Club OS, ClubWise, and My PT Hub. She developed a thought leadership strategy that drove a record-breaking year in lead generation and sales, played a pivotal role in securing ASF's largest client in company history, and elevated EverCommerce fitness brands to a stronger market position. Previously, as VP of Marketing at VIDA Fitness, Allison oversaw marketing and communications for VIDA Fitness, SweatBox, Aura Spa, Bang Salon, and Penthouse Pool Club. #FitnessIndustry #GymMarketing #PodcastEpisode #ExpertInterview #Podcasting #AllisonRand #TopRatedGym 00:00 Introduction 00:37 Meet Allison Rand: Marketing Expert 01:30 Designing an Effective Marketing Funnel 02:06 Adapting to Changing Search Trends 03:29 The Importance of Brand Awareness 03:46 Innovative Marketing Strategies 04:25 Creating Engaging Content 06:27 Optimizing Google and Meta Spend 20:06 The Role of User-Generated Content 25:07 Testing and Data-Driven Decisions 28:38 Choosing the Right Agency for Your Business 30:38 Managing Agency Relationships Effectively 31:48 The Importance of Regular Meetings and Creative Reviews 34:32 Daily Performance Tracking and KPI Management 40:09 Scaling Marketing Campaigns Across Multiple Locations 46:30 Leveraging Resources and Continuous Learning 52:05 Conclusion and Final Thoughts

    54 min

  4. JAN 3

    Building an A-Player Team: Culture, Hiring, and Leadership Tips

    In the latest episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Luke Carlson, founder and CEO of Discover Strength, to explore the key strategies for making your fitness business the top employee destination. Luke shares his expert insights on how gym owners can attract, retain, and train A-players, offering actionable advice on building a culture that prioritizes employees and elevates the overall business. Key takeaways include: How to implement a four-step hiring process to attract top talent The importance of focusing on "first who, then what" when building a team Best practices for creating an impactful onboarding experience Why maintaining high employee engagement is crucial for long-term success How to foster an employee-centric culture that drives business growth Don’t miss this episode packed with strategies to help you build a high-performing team and elevate your gym to new heights! #A-PlayerTeam #TopEmployeeDestination #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #DiscoverStrength #LukeCarlson #TopRatedGym00:00 Introduction 00:38 Meet Luke Carlson: Visionary Leader in Fitness 01:53 The Philosophy of 'First Who, Then What' 04:17 The Importance of Hiring and Onboarding 07:09 Benefits of a High-Performance Employee Base 12:43 The Four-Step Interview Process 26:51 Balancing Internal Promotions and External Hires 32:16 The Importance of Constant Talent Upgrades 32:32 Red Flags in Hiring: If It's Not a Hell Yes, It's a Hell No 33:17 Attracting A Players: Lessons from the NBA and Marines 35:41 Taking Your Business Seriously: The McDonald's Approach to Fitness 37:19 The Critical Role of Onboarding: Creating a Significant Emotional Experience 38:30 Day One: Setting the Tone for New Employees 52:42 The Importance of Pruning: Letting Go of B and C Players 58:04 Final Thoughts and Recommendations

    1h 2m

  5. JAN 1

    From Aerobics to AI: Three Decades of Fitness Innovation

    Tune in to the latest episode of the Top Rated Gym Podcast as host Andre Cvijovic explores the dramatic shifts in the fitness industry over the past 30 years and what the next decade may bring. In this episode, fitness industry veteran Steve Main, co-founder of Fitness for $10 and Parkway Athletic Club, shares his vast experience and insights into the evolution of gym equipment, customer trends, and business models. Key takeaways include: -The impact of changing fitness trends on gym operations and member engagement -How functional training has reshaped workout routines and gym layouts -Why adapting to industry trends is crucial for long-term success -Practical tips for gym owners to stay ahead of the curve in a competitive market -The evolving role of gyms in supporting overall wellness, not just fitness Whether you're new to the fitness industry or looking to optimize your current operations, this episode is packed with valuable advice and inspiring stories to help you succeed both financially and operationally. Don't miss out on this in-depth look at the future of fitness! #FitnessIndustry #GymEvolution #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #Fitnessfor$10 #SteveMain #TopRatedGym 00:00 Introduction 00:37 Meet Steve Main: A Veteran in the Health Club Industry 01:46 The Evolution of Fitness Trends Over the Decades 02:57 The Shift from Value-Based Models to Functional Fitness 07:17 The Role of Social Media in Modern Gyms 10:22 Encouraging Fitness for All Ages 12:10 Holistic Health: Beyond Just Fitness 19:51 The Importance of Hormone Balance 25:46 Personal Stories and Biohacking 27:44 Seeking Expert Guidance 29:00 Understanding Personal Trainers 29:32 The Evolution of Personal Training 30:31 Functional Training Explained 32:18 Personal Training Experiences 34:30 Choosing the Right Trainer 36:26 The Importance of Accountability 37:31 The Mental Benefits of Exercise 40:29 Encouraging Gym Participation 41:01 Connecting with the Fitness Community 41:42 Future Plans and Innovations 45:46 Final Thoughts and Contact Information

    50 min

  6. 12/27/2024

    How Does Maintenance Impact Your Gym's Bottom Line?

    Catch the latest episode of the Top Rated Gym Podcast as host Andres Cvijovic sits down with Blake Bell, VP of Facilities and Equipment at EOS Fitness, to discuss the crucial role of maintenance in gym success. With over 11 years of experience in the fitness industry, Blake shares expert insights on how proper equipment and facility upkeep can improve member experiences and fuel gym growth. Key takeaways include: -How setting maintenance KPIs can boost operational efficiency -The importance of proactive maintenance to avoid costly repairs -Why technician certifications are vital for maintaining high standards-Best practices for maintaining consistency across multiple gym locations -Tips for streamlining operations and improving your gym’s financial health Don’t miss this episode packed with actionable advice to help you elevate your gym’s performance and profitability! Blake Bell is the Vice President of Facilities & Equipment at EOS Fitness, bringing 10 years of industry experience with top brands like Planet Fitness, Crunch Fitness, and EOS Fitness. Blake is driven by a mission to create the best facilities management department the fitness world has ever seen, Blake is dedicated to setting new standards for excellence in gym operations. #FitnessIndustry #GymMaintenance #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #EOSFitness #BlakeBell #TopRatedGym 00:00 Introduction 00:42 Meet Blake Bell: Expert in Gym Facilities 01:28 Key Performance Indicators for Gym Maintenance 03:38 Proactive Maintenance Strategies 07:35 Importance of Technician Certification 12:10 Scaling Maintenance Across Multiple Locations 18:21 Starting Strong: Leading from the Front 18:42 Overcoming Operational Challenges 19:01 Bridging the Gap: Facilities and Operations 19:43 Effective Communication Strategies 21:01 Real-World Problem Solving 23:02 Learning and Training in Facilities Management 26:47 Tracking and Reporting KPIs 29:00 Encouraging Proactive Problem Reporting 31:39 Valuable Resources and Certifications 33:34 Connecting with Industry Experts 34:26 Final Thoughts and Appreciation

    36 min

  7. 12/25/2024

    The Future of Fitness: Customizing Franchise Models for Local Success

    Catch the latest episode of the Top Rated Gym Podcast where Andre Cvijovic sits down with Derek Riley, COO of Zoo Health Club, to explore how innovation is reshaping the fitness industry. Derek reveals how he's transforming traditional gyms by integrating wellness services like IV drips and hormone replacement therapy, while customizing the gym model to fit local markets. 💪 Key takeaways include: How embedding wellness services can elevate your gym business The power of flexible franchise models and scalable operations Derek's leadership philosophy: Empowerment, Collaboration, and Culture Proven strategies for overcoming franchisee challenges and maintaining brand integrity Tune in for a deep dive into the future of fitness and actionable insights on growing your gym business!Derek Riley is the President and COO of Zoo Health Club and Blitz45 Fitness, overseeing 50+ successful franchise locations nationwide. With a passion for innovation and personalization, Derek has redefined fitness franchising by creating customizable gym models that empower franchisees to thrive in their markets. A fitness enthusiast and personal trainer, Derek is dedicated to merging cutting-edge fitness solutions with holistic wellness. When not leading in the industry, he shares his expertise on various platforms and supports his family’s fitness journey. #FitnessIndustry #BusinessGrowth #PodcastEpisode #ExpertInterview #Podcasting #FranchiseSuccess #FitnessInnovation #BusinessStrategy #FitnessLeadership #ZooHealthClub#DerekRiley #TopRatedGym 00:00 Introduction to Transforming Gym Models 00:45 Meet Derek Riley: COO of Zoo Health Club Corporation 01:42 Revamping the ZOO Health Club Brand 03:52 Challenges and Solutions in Franchising 08:00 Customizable Franchise Models 22:23 Integrating Wellness Services 30:05 Expanding Horizons: From Drones to Rockets 30:18 Amazon's Hidden Hack: Warehouse Secrets 31:32 The One-Stop Shop Mindset 32:43 Simplifying Complexity in Business 34:13 The Role of Medical Teams in Wellness Centers 37:44 The Power of Hormonal Therapy 40:24 The Importance of Customization in Wellness 43:12 Culture and KPIs: The Heart of Business Success 50:25 Learning from Industry Experts 53:09 Connecting with the Zoo Health Club

    56 min

  8. 12/20/2024

    Beyond Equipment - How to Set Your Gym Apart with Member Experience

    In this episode of Top Rated Gym, host Andre Cvijovic is joined by Chris and Marisa, founders of Empower Group and seasoned veterans in the fitness industry, as they share their expertise on mastering exceptional member experiences. Chris and Marisa discuss the vital role a top-tier member experience plays in setting your gym apart in a competitive market. They delve into actionable strategies for creating memorable and engaging experiences, the importance of enthusiastic and well-trained staff, and how prioritizing customer service can have a direct impact on retention and profitability. Key takeaways include: How to craft a unique and memorable member experience The role of enthusiastic staffing in elevating customer satisfaction The tangible benefits of prioritizing exceptional customer service Effective strategies for boosting member engagement and retention Ways to turn a great member experience into increased profitability Whether you're a gym owner looking to enhance your member experience or improve retention, this episode is packed with actionable insights and strategies to help you build a standout fitness business. Chris and Marissa bring years of experience not only as gym owners but also as consultants, helping gyms across the industry create environments that foster loyalty and long-term success. Their passion for empowering gym owners shines through as they share invaluable tips to elevate your gym's customer experience. Don't miss these expert strategies to create a thriving fitness business by mastering the art of outstanding member experience! 💡🏋️‍♀️#GymMarketing #MemberExperience #CustomerSatisfaction #MemberEngagement #CompetitiveMarket #TheEmpowerGroup #Podcast #TopRatedGym #Referrizer 00:00 Introduction 00:48 Meet the Experts: Chris and Marissa 01:50 The Importance of Member Experience 02:36 Strategies for Exceptional Member Experience 05:13 Training and Hiring for Success 16:54 Evaluating and Enhancing Customer Experience 21:08 Creating Unforgettable Experiences 24:34 Setting New Standards in Customer Experience 25:02 The Power of Personalization 26:07 Transforming Negative Feedback into Positive Outcomes 27:18 Continuous Improvement and Customer Feedback 29:18 Real vs. Feel: Evaluating Customer Experience 30:29 The Importance of Feedback and Engagement 37:47 Turning Shoulds into Musts 39:22 Recommended Resources for Enhancing Customer Experience 43:58 Connecting with the Empower Group 45:05 Final Thoughts and Encouragement

    47 min
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About

Welcome to Top Rated Gym the podcast for gym owners aiming to elevate their business. I'm your host, Andre Cvijovic, the Founder & CEO of Referrizer. Join me as we explore the strategies of top fitness entrepreneurs, uncovering the blueprints to their achievements and offering actionable advice to increase revenue, boost retention rates, and expand your locations. Whether you're just starting out or scaling your operation, Top Rated Gym is your go-to resource. Let's build stronger businesses, one episode at a time.

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