Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre
  • 4.4 (8)
  • MANAGEMENT
  • UPDATED MONTHLY
Selling the Cloud

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space. Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.

  1. 4 DAYS AGO

    Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader

    In this episode, Kris Rudeegraap shares his inspiring journey from BDR to Co-CEO of Sendoso, scaling the company from an idea to a market-leading platform that’s revolutionizing how businesses build meaningful relationships.

    47 min
  2. Blueprints for Revenue Growth: How to Build Your Revenue Engine

    DEC 4

    Blueprints for Revenue Growth: How to Build Your Revenue Engine

    Learn how Roee Hartuv of Winning by Design shares actionable strategies to build scalable revenue engines using the Revenue Factory framework and the Bowtie Go-to-Market model.

    43 min

  3. NOV 20

    Women in Sales Club - The Story and the Journey with Alexine Mudawar

    From breaking into B2B sales to founding the Women in Sales Club, this episode explores career journeys, diversity, inclusion, and the traits behind sales success.

    26 min

  4. NOV 13

    The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric

    This episode delves into how B2B tech companies can accelerate growth through strategic partnerships, with Ben Pastro sharing insights on creating lasting, customer-centered collaborations that boost revenue.

    26 min

  5. NOV 6

    High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners

    Bob Scarperi shares how sales teams can leverage precise, prioritized data to target high-value prospects, optimize outreach, and drive greater success in B2B Cloud sales.

    34 min

  6. OCT 30

    Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro

    Joseph Fung discusses how Uvaro trains new B2B sales professionals to succeed in a rapidly changing industry, emphasizing data-driven skills, continuous learning, and the importance of relationship-building in modern sales.

    28 min

  7. OCT 23

    You're More Than a Number - with Scott Leese

    This episode revisits Scott Leese's journey as a 5x VP Sales in B2B SaaS, where he shares his insights from More Than a Number, a book that emphasizes both the tactical strategies for scaling sales teams and the importance of recognizing that sales leaders are more than just their quota performance.

    35 min

  8. OCT 16

    Customer Success, Success - with Eileen Voynick

    In this episode, Eileen Voynick explores the evolution of Customer Success, highlighting its critical role in driving business value across industries, the importance of customer experience in Cloud deployments, and the need for cross-functional alignment to ensure customer retention and growth.

    36 min
See All (56)

Ratings & Reviews

4.4
out of 5
8 Ratings

About

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space. Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.

Information

  • Creator
    Mark Petruzzi, KK Anderson, Paul Melchiorre
  • Years Active
    2021 - 2024
  • Episodes
    56
  • Rating
    Clean
  • Copyright
    © © 2025 Selling the Cloud
  • Show Website
    Selling the Cloud

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