Top Three Thursday Imprint Group

In this episode, host Chris Starkey welcomes Michael Alexandre, Event Manager, North America of Adyen. We explore the complexities and triumphs of event planning within the rapidly evolving payment platform sector.

 

Key Takeaways:

 

(03:18) Adyen’s global event strategy includes over 150 events annually.

(04:13) Events managed at Adyen are diverse, from webinars to international conferences.

(06:17) The significance of balancing professional and family life amidst frequent travels.

(07:26) An inside look at the team structure within Adyen’s event management department.

(09:22) Coping with the stress and unpredictability of the event planning industry.

(11:02) The evolution of marketing strategies in promoting events.

(13:35) How location influences event planning and execution, comparing San Francisco to New York.

(15:08) Michael’s perspective on the critical role of speakers in enhancing event experiences.

(17:07) AI’s potential and current use in event marketing and planning.



Resources Mentioned:

 

Adyen

- https://www.adyen.com/knowledge-hub/sem

In this episode, we’re joined by Ramon Ray, Publisher of ZoneofGenius.com, Event Emcee and Motivational Speaker, and On-Air Host at “USA Today.” The discussion centers on the essentials of networking and personal branding and the significance of creating memorable events.

Key Takeaways:

(03:01) Ramon's influence and networking skills.

(04:38) The book "The Celebrity CEO" and its relevance in personal branding.

(06:33) Ramon's role as a "hype man" and his impact on events.

(09:21) Developing a no-fear mentality in engaging with influential individuals.

(13:11) The importance of understanding the worst-case scenario in social engagements.

(15:06) Advice on personal engagement and making an initial connection.

(18:15) The value of starting with service to create impactful interactions.

(19:41) The Entrepreneurs Conference and Awards, which is happening in April.

(23:30) Ramon’s new opportunity with “USA Today” as a show host.

In this episode, we are joined by Bryan Neale, Founder of Blind Zebra, to delve into the intricacies of sales coaching, business transformation and the impact of consistency over time. Bryan’s experience across various domains — including being a professional NFL referee and a celebrated podcast host — equips him with invaluable insights for professionals across all levels.



Key Takeaways:



(02:31) Bryan’s coaching transforms business approaches.

(03:52) The value of learning from industry leaders.

(07:45) The discovery of Bryan as a coach and the immediate recognition of his value based on past podcast engagement.

(12:45) The story of initiating a significant charitable event showcases Bryan’s ability to inspire and lead impactful projects.

(14:00) Personal challenges and experiences, such as family and health, enrich the conversation, highlighting the human aspect behind professional achievements.

(16:33) Systematic sales processes are crucial for 10x growth.

(19:22) Don’t underestimate small, steady marketing efforts.

(23:44) Guiding principles are foundational for sales success.

(25:53) Podcasting as a networking tool in the event industry.

(31:30) Generosity and giving without expectations of benefit. 



Resources Mentioned:



Bryan Neale⁠ -

https://www.linkedin.com/in/bryanneale/

⁠Blind Zebra⁠ -

https://www.linkedin.com/company/blind-zebra/

The Advanced Selling Podcast -

https://advancedsellingpodcast.com/



#EventManagement #AIMarketingTrends #CorporateEventIdeas #TeamBuilding

In this episode, we engage with Rachel Benedick, Chief Revenue Officer of Meeting Professionals International, delving into the dynamic world of business strategy and innovation. Join us as we explore key strategies for revenue generation, the impact of technological advancements like AI, and the importance of building strong relationships in the business world.



Key Takeaways: 



(03:20) MPI's strong projections for 2024.

(04:21) Rachel's role in revenue generation at MPI.

(05:43) Emphasis on partnerships for innovation.

(07:37) Workforce challenges post-COVID.

(10:14) Teleportation in future events.

(12:14) AI's role in efficiency and revenue.

(15:36) Need for unique business approaches.

(18:00) Building emotional connections for revenue.

(20:32) Addressing inflation with value and communication.

(25:48) Importance of financial transparency.

(26:36) Revisiting bundling strategies.

(27:55) Rachel's alternate career in therapy



Resources mentioned:



Rachel Benedick -

https://www.linkedin.com/in/rachel-benedick/

Meeting Professionals International -

https://www.linkedin.com/company/mpi/




Thanks for listening to the Top Three Thursday podcast. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show. And be sure to subscribe so you never miss an insightful conversation.





#EventManagement #AIMarketingTrends #CorporateEventIdeas #TeamBuilding

On this new episode of our podcast, we’re thrilled to welcome Nick Bailey, CEO and President of RE/MAX. Together we explore the world of event planning and management in the real estate industry.



Key Takeaways:

(01:10) The R4 conference and its 10,000 attendees.

(03:06) The culture of adventure in RE/MAX, influenced by its co-founder.

(04:21) Creating experiences in events for effective leadership.

(06:15) Balancing education and entertainment in events for real estate agents.

(07:26) The role of event logistics in enhancing experience.

(09:26) Discussing the ROI of conferences in RE/MAX context.

(13:03) Building strong partnerships with event collaborators.

(15:08) Approach to personal branding and career development.

(17:02) The importance of pushing personal limits for growth.

(18:24) Emphasizing genuine interactions and customer experience in events.

(22:22) Aspects of brand representation in events.



Thanks for listening to the Top Three Thursday podcast. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show. And be sure to subscribe so you never miss an insightful conversation.



Resources Mentioned:
Nick Bailey -

https://www.linkedin.com/in/nick-bailey-7286bb10/

RE/MAX⁠ -

https://www.linkedin.com/company/remax/

2023 RE/MAX R4 Convention -

https://news.remax.com/the-2023-remax-r4-has-arrived



Thanks for listening to the Top Three Thursday podcast. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show. And be sure to subscribe so you never miss an insightful conversation.



#EventManagement #AIMarketingTrends #CorporateEventIdeas #TeamBuilding

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