Tough Talk : Understanding the Dynamics of Consumer Behaviour in Food Chain Marketing with Tope Sanni

‘Tope Sanni (@topesanni) is the Co-founder and Managing Partner in charge of Marketing, Sales and Operations of Olojede Farms Company (@olojedefarms), which aims to be a reputable livestock farm that produces, distributes, and sells highly nutritious and healthy animal products including white meat (turkey and chicken), and eggs to its customers all over the country at prices relatively cheaper than the average market prices. Olojede Farms is committed to raising its livestock according to high animal rearing standards, adopting sustainable and eco-friendly farming practices.

She holds a bachelor’s degree in Agriculture from Obafemi Awolowo University, Ile-Ife and an MBA (Marketing) with a focus on Consumer Behaviour from The University of Lagos. ‘Tope Sanni is very passionate about ensuring Nigerians have access to healthy, affordable proteins with their new product #FeedaNigerianFamily and is actively campaigning against the use of harmful chemical preservatives and growth hormones for farm products.