Tourism Marketing Mastery

If you manage any kind of accommodation- from a B/B to a national chain, this podcast has episodes that keep you on your toes. Also helpful in educating mgrs on how to ensure you are hitting every aspect of marketing...from the often-neglected importance of back end marketing to being able hold your marketing partners accountable for increasing your ROA by creating effective content, efficient booking “pages”, etc. I’ve not only acquired new tools, but I’m now revisiting old concepts again through different lenses.

Its been a while that I am listening to Erik and I like it, the ideas are clearly exciting and also there are a lot of notions that if you notice you can get your business back on track.

I stumbled on your podcast looking for something geared toward the tourism industry. I enjoy the insightful and genuine approach and look foward to hearing more. Keep up the good work. BTW - I'm listening from Drummond Island, Michigan.

Hi Erik, I just found your podcast and I love how you address different scenarios to tourism marketing. I founded Popoma Travel in efforts to change the narrative of Zimbabwe through tourism. I come across hurdles on putting my name out there. So I appreciate the different techniques you offer on this channel.