Toy Business Unboxed ToyLaunch

Hey toy entrepreneurs, join us as our host Jason Hsieh, the founder of Toy Launch and owner of LakiKid, shares his tips on effectively launching and managing a successful toy brand on Amazon, from inventory management to impactful marketing, mastering PPC advertising, and building a supportive community, all while giving you a peek into his journey of creating toys for kids with special needs.

⭐️ Highlights:

00:00 Introduction and Webinar Overview
02:18 Meet Jason Hsieh: Founder of Toy Launch
05:28 The Three Principles of Toy Marketing
06:40 Phases of a Successful Amazon Product Launch
16:24 Legal and Compliance Requirements
19:30 Market Analysis and Buyer Personas
23:39 Competitor Analysis on Amazon
26:08 Branding Strategy and Design
27:27 Personal Branding and Unboxing Experience
29:36 Amazon Storefront Design
31:02 Listing Optimization Steps
33:02 SEO and Image Optimization
36:32 Creating Effective Amazon Videos
39:34 Review Strategies and Amazon Vine
42:16 Profit Margins and Cost Management
45:25 Advertising Campaigns and External Traffic
48:21 Inventory Management and Launch Timeline
49:49 Conclusion and Free Audits

In this captivating episode of Toy Business Unboxed, we welcome Amanda, the founder of Good Play Guide and FUNdamentally Children. We discuss Amanda's unexpected journey from aspiring marine biologist to a toy industry expert, informed by her background in psychology and child development. We also delve into the significance of play in child development and Amanda's research-backed methodologies for evaluating toys. Amanda shares about the Good Play Guide's accreditation process, the challenges with getting toys to align with child development benchmarks, and the importance of authentic play environments for research. Amanda's role as the chair of the Association of Play Industries, particularly in advocating for outdoor play. Listeners are treated to insightful advice on toy development, including the importance of fun, inclusivity, and early-stage research to mitigate risks. Amanda’s passion for ensuring toys contribute positively to children’s lives is both evident and inspiring.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed
00:37 Exploring the Dynamic World of Toys with Amanda
01:08 Amanda's Journey into the Toy Industry
03:42 The Genesis of Good Play Guide and FUNdamentally Children
05:48 Challenges and Insights from the Association of Play Industries
06:46 The Importance of Evidence-Based Toy Design
08:21 Understanding the Accreditation Process for Toys
10:04 Introducing the MESH Accreditation Program
13:55 Natural Play Environments vs. Traditional Testing
20:59 The Balanced Play Pyramid Framework
23:09 Advice for Toy Business Owners
26:02 Final Thoughts and Where to Connect

Join us in this captivating episode with Arturo Alvarez, the CEO of Nobory Toys, in exploring his transition from a military career to launching an innovative toy company inspired by his son. The discussion delves into the challenges of entering the toy industry, the development process of creating a unique plush toy line that promotes cognitive and motor skills development in children, and the importance of caregiver-child interaction through play. Further, Arturo shares insights on navigating digital marketing, the significance of community outreach, and the impact of receiving recognition from the toy industry. This episode emphasizes the entrepreneurial spirit, the importance of a supportive partner, and the value of perseverance and adapting to challenges in the toy industry.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!
00:38 Meet Arturo: From Military to Toy Entrepreneur
01:00 The Inspiration Behind Nobory Toys
03:40 Unveiling the Innovative Toy Product
13:53 Challenges and Triumphs in the Toy Industry
20:32 Navigating Digital Marketing and Community Outreach
26:30 Final Words of Wisdom for Aspiring Toy Entrepreneurs
28:42 Connecting with Nobory Toys
29:44 Closing Remarks and Thanks

Join us in our latest episode with Emma Fletcher, the creative genius behind Learn to Solder Kits! Dive deep into the world of toy design and STEM education as Emma shares her inspiring journey from software engineering to empowering the next generation of innovators. In this episode of Toy Business Unboxed, Emma opens up about her mission, the impact of hands-on learning, and the success story behind her award-winning kits. From captivating the young learners with interactivity to fostering relationships with educators, Learn to Solder Kits embodies the essence of innovation and education. Don't miss this insightful conversation filled with passion, creativity, and the power of learning through play!

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!
00:34 Exploring STEM Education and Entrepreneurship with Emma
01:11 The Genesis of Learn to Solder Kits
03:40 Design Philosophy and Engaging Young Learners
05:52 Marketing Strategies and Educational Outreach
07:59 Navigating Sales Channels and Customer Segments
12:44 International Expansion and Language Adaptations
14:05 From Software Engineering to Entrepreneurship
15:09 Memorable Moments and the Impact on Education
17:37 Adapting to Virtual Learning Environments
18:51 The Role of AI in Business Processes
20:45 Launching Products and Prototyping
23:54 Connecting with Emma and Wrapping Up

Together, we embark on an exciting journey through Phil's lifelong adventures in the whimsical world of toys. He discusses the importance of building relationships in independent toy stores to invaluable insights on navigating the industry's landscape, Phil shares his treasure trove of knowledge. He also talks about the pivotal role of organizations like Astra, glean tips for budding entrepreneurs stepping into the toy scene, and uncovering the secrets behind hiring and nurturing dream teams. Plus, buckle up for some insider scoop on effective marketing strategies tailored specifically for toy stores! And of course, we'll gaze into the crystal ball and ponder the future of playtime.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!
00:43 Meet Phil: A Lifetime in Toys
03:02 The Secret Sauce of Independent Toy Stores
05:02 Leveraging Astra for Toy Industry Success
07:13 Advice for New Toy Brands Entering Retail
10:54 Crafting a Winning Team for Your Toy Store
15:51 Marketing Magic for Toy Retailers
18:04 Future Trends and Personal Stories in the Toy Industry
24:41 Final Thoughts and Where to Connect

In the latest episode of Toy Business Unbox, we had the pleasure of sitting down with Steve Rosen, the president of CreateOn, a company that has set itself apart in the toy industry through innovation, strategic collaborations, and a unique approach to product development. With over 17 years of experience in product development, entertainment, and gaming, Steve brings an invaluable perspective to the table. 

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!
00:34 Special Guest Steve: Innovations in Toy Design
01:11 The Origin Story of CreateOn and Its Innovations
05:43 The Power of Licensing in Toy Manufacturing
08:23 Navigating the Complexities of the Toy Market
13:17 Adapting to E-commerce and Retail Strategies
26:18 Unique Production Capabilities and Market Differentiation
31:11 Target Demographics and Product Innovation
33:36 Final Thoughts and Advice for Aspiring Toy Entrepreneurs