36 min
Toyota vs Honda | Breaking Ground Business Wars
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- Management
It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast.
But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall behind.
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It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast.
But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall behind.
Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.
Support us by supporting our sponsor!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
36 min