264 episodes

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Business Wars Wondery

    • Management
    • 4.7 • 9.8K Ratings

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

    Denim Wars | Are Your Jeans Blue or Red?

    Denim Wars | Are Your Jeans Blue or Red?

    Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other industries are appealing to consumers on both sides of the aisle, we speak with Cait Lamberton. She's a professor of marketing at Wharton who specializes in consumption behavior and marketing practice. Plus, she shares advice for entrepreneurs wondering whether to take their brands political. 

    Listen ad-free on Wondery+ here

    Support us by supporting our sponsors!

    Ring - For a limited time, go to ring.com/BW to receive special Black Friday and Cyber Monday offers.

    • 24 min
    Denim Wars | The Unravelling

    Denim Wars | The Unravelling

    It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.

    But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.

    Listen ad-free on Wondery+ here

    Support us by supporting our sponsors!

    Cratejoy - Sign up today at cratejoy.com/bw to get 30% off your first box AND early access to all Cratejoy’s holiday specials.

    • 27 min
    Wondery presents Jacked: Rise of the New Jack Sound

    Wondery presents Jacked: Rise of the New Jack Sound

    Subscribe today: http://wondery.fm/Jacked_Wondery

    Hosted by Golden Globe winner Taraji P. Henson. 

    Have you ever had a dream? Something you wanted so bad you just couldn’t let it go? For a group of kids in Harlem in the Eighties, their dreams would change pop music forever. Teddy Riley, Timmy Gatling, and Aaron Hall form a group called Guy that would fuse hip-hop and R&B and launch a new sound. By the early Nineties, the New Jack Sound dominated the pop music charts: Bell Biv Devoe, Bobby Brown, Boyz II Men, and many more. But the rise of the New Jack sound would come at a cost, and not everyone would make it to the top. From Wondery and Universal Music Group, Jacked is a story of friendship, gangsters, double-crosses, and big dreams.

    • 4 min
    Denim Wars | Lord of the Flies

    Denim Wars | Lord of the Flies

    It's the '80s and Levi's is far out in front in the battle for denim dominance. 

    But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.

    Listen ad-free on Wondery+ here

    • 25 min
    Denim Wars | From Freak to Chic

    Denim Wars | From Freak to Chic

    It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. 

    But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.

    Listen ad-free on Wondery+ here

    Support us by supporting our sponsors!

    ZipRecruiter - Try ZipRecruiter FOR FREE at ziprecruiter.com/bw.

    • 26 min
    Denim Wars | Storming the Castle

    Denim Wars | Storming the Castle

    It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. 

    But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.

    Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim? 

    Listen ad-free on Wondery+ here

    Support us by supporting our sponsors!

    Azlo - Learn more with a FREE copy of Azlo’s Small Business Starter Guide – or get started right now and get a free 14-day trial of Azlo Pro at azlo.com/BW.

    • 24 min

Customer Reviews

4.7 out of 5
9.8K Ratings

9.8K Ratings

NoMonkeyBoard ,

Great

Just love this show, the subjects are always interesting and though provoking. Great work guys!

behdhdbdhfu ,

Good job

Just one question? What days do you upload

Sehn Mavrey ,

Maybe?

Hey absolutely love the show. Ever think about revisiting Southwest vs American? With COVID I think that’d be really interesting to see how they all had to adapt.

Top Podcasts In Management

Listeners Also Subscribed To

More by Wondery