Trade Marks & Sport: A perfect match?

In this episode, we will be diving into the importance of trade marking in sports. With world famous sporting events, such as Wimbledon, the European Championship and the British Formula 1 Grand Prix this summer, we will discuss the importance of trade marks in protecting brand identity for events of this scale.

We will also discuss the growing trend for athletes to seek trade mark protection for themselves as a brand to support business ventures that can outlast their sporting careers. 

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