85 episodes

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Trade Tales Business of Home, Kaitlin Petersen

    • Arts
    • 4.6 • 57 Ratings

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

    Why Ali Budd wants to do design TV differently

    Why Ali Budd wants to do design TV differently

    Ali Budd on how she sets her firm apart in the competition for clients, what it takes to create a safe space for employees and finding the sweet spot where she can play a role in every project.

    • 52 min
    Why Kai Williamson lets her clients change their mind

    Why Kai Williamson lets her clients change their mind

    Kai Williamson on why hiring a senior designer first transformed her business, how she landed on a per-square-foot fee structure, and how she realized that doing good work and feeling good about the work aren’t always the same thing.

    • 1 hr 11 min
    How the pursuit of simplicity defines Brian Paquette’s fee structure

    How the pursuit of simplicity defines Brian Paquette’s fee structure

    Brian Paquette on why aesthetics alone won’t make him say yes to a project, what he learned from downsizing his team, and how a focus on simplicity inspired his approach to billing.

    • 53 min
    Want to build your brand authority quickly? How Michael Hilal looked abroad

    Want to build your brand authority quickly? How Michael Hilal looked abroad

    Michael Hilal on why he’s not afraid to hire a team with more experience than himself, why he’s rethinking his approach to media after a whirlwind of early press attention, and the fine line between inspiration and copycats in the design industry.

    • 56 min
    Why Georgia Zikas prizes people over process

    Why Georgia Zikas prizes people over process

    Georgia Zikas on why her whole team is involved in the hiring process; how she manages offices across two cities, and why she hired a CFO to keep her firm’s goals in sight.

    • 52 min
    Christine Lin on putting client experience first

    Christine Lin on putting client experience first

    Christine Lin on the process of finding projects that are more closely aligned with her firm’s aesthetic, why she would never equate her business with a retail store to defend a product markup, and how she established professional development paths within her firm to help her team grow.

    • 52 min

Customer Reviews

4.6 out of 5
57 Ratings

57 Ratings

Princess DarDar ,

Priceless Resource!

I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our own firm.

Theresa Ory ,

A real world education for designers

If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, and the opportunity to feel like you’re not alone in your struggles, your search ends here. Kaitlin navigates conversations with creatives like a pro, and has essentially become my resource for a real world design education. Highly Recommend!

David L. Blair ,

A fun, briskly paced master class in how to run an interior design firm

Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so informative that it’s useful for people who run any kind of business that sells creative services. Like me, who runs a branding and marketing consultancy, or the friend I recommended it to, who runs a PR shop.

So, if you do run (or are thinking you might someday run) an interior design business – or any other business that sells creative services – drop this in your feed. You’ll not only enjoy listening to it, you’ll get great ideas for making your business better.

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