89 episodes
Trade Tales Business of Home, Kaitlin Petersen
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- Arts
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4.6 • 57 Ratings
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Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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How Katie Monkhouse rescued herself from burnout [Rebroadcast]
Katie Monkhouse was never much of a planner. Then, her steadily growing firm began to seriously pick up the pace—and she realized it would take an all-star team to bring the business to new heights.
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“Trust the process” is right there in Courtney McCleod’s onboarding letter [Rebroadcast]
Courtney McLeod on the nightmare client that overran her firm's processes in the early days of her design career, and how she learned to secure her clients' trust in order to unlock greater creative freedom.
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Donna Mondi on the search for a leadership structure that keeps her close to design
Donna Mondi on why she created a client experience taskforce; the book that made her goals feel manageable, and why she’s reconsidering a role she created on her team that left her too far out of the loop when it came to the firm’s design work.
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Christopher Courts and Edel Legaspi on navigating a professional uncoupling
Christopher Courts and Edel Legaspi on the decision to separate their professional partnership, the new opportunities they hope to conquer as solopreneurs, and how they’re now thinking about differentiating themselves from other firms.
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Why Ali Budd wants to do design TV differently
Ali Budd on how she sets her firm apart in the competition for clients, what it takes to create a safe space for employees and finding the sweet spot where she can play a role in every project.
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Why Kai Williamson lets her clients change their mind
Kai Williamson on why hiring a senior designer first transformed her business, how she landed on a per-square-foot fee structure, and how she realized that doing good work and feeling good about the work aren’t always the same thing.
Customer Reviews
Priceless Resource!
I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our own firm.
A real world education for designers
If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, and the opportunity to feel like you’re not alone in your struggles, your search ends here. Kaitlin navigates conversations with creatives like a pro, and has essentially become my resource for a real world design education. Highly Recommend!
A fun, briskly paced master class in how to run an interior design firm
Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so informative that it’s useful for people who run any kind of business that sells creative services. Like me, who runs a branding and marketing consultancy, or the friend I recommended it to, who runs a PR shop.
So, if you do run (or are thinking you might someday run) an interior design business – or any other business that sells creative services – drop this in your feed. You’ll not only enjoy listening to it, you’ll get great ideas for making your business better.
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