9 episodes

Welcome To Traffic Makers! The podcast dedicated to business owners who are out there looking to make a massive impact on their community and customers.

Traffic Makers is all about finding your customers and allowing them to discover your amazing products. We cover the hacks, tips, and tricks to audience building as well as traffic to your offers.

We are here for you -- to help you make more sales and find your tribe.

Learn more about how Rachel and her team can help you grow your audience organically all through Facebook.
https://rachelmiller.com/

Traffic Makers Rachel Miller | Moolah Marketing

    • Business
    • 5.0 • 51 Ratings

Welcome To Traffic Makers! The podcast dedicated to business owners who are out there looking to make a massive impact on their community and customers.

Traffic Makers is all about finding your customers and allowing them to discover your amazing products. We cover the hacks, tips, and tricks to audience building as well as traffic to your offers.

We are here for you -- to help you make more sales and find your tribe.

Learn more about how Rachel and her team can help you grow your audience organically all through Facebook.
https://rachelmiller.com/

    8 | Hacks For Facebook Groups

    8 | Hacks For Facebook Groups

    Do you use Facebook groups for your business?


    Facebook groups are powerful tools for building awareness and excitement among your audience, as well as converting people into buyers. However, running a group properly takes time and energy, and when it's done badly, the result is an unengaged audience, or worse, an audience that ends up buying from your competitors.


    In today's episode, Rachel reveals hacks, tips and strategies that will help you get the most out of your Facebook groups. You'll learn why groups are such powerful conversion tools, as well as the importance of engagement stacking.


    You'll discover why it's essential to provide the right signals to your audience and the Facebook algorithm to ensure that your content is appearing in their feed.


    You'll gain tips on the right way to behave in groups, such as asking more questions and cheerleading others in a meaningful way that will send all the right signals to your audience and to Facebook's algorithm.


    You'll also learn how you can use groups other than your own to generate awareness of you and your brand in a way that won't get you banned.


    Join Rachel as she provides everything you need to make your Facebook group the powerful engagement and conversion tool you want it to be!


    Enjoy!


     


    What You’ll Learn in this Show:


    Why Facebook groups are powerful conversion tools... when used properly.

    Tips and tricks to help you use Facebook groups to encourage audiences to consume your content and eventually, purchase from you.

    Why you should always "elevate the group and not yourself" in groups other than your own.

    How you can use those other groups to build awareness of you, your business and your brand (without getting banned!)

    And so much more...


     


    Resources:


    Join Our Community


    Website


    Facebook


    Instagram


    YouTube


    Twitter


    LinkedIn

    7 | Rachel Miller | Staying Out of Social Media "Jail"

    7 | Rachel Miller | Staying Out of Social Media "Jail"

    Have you or someone you know ever ended up in "Facebook Jail?"


    When you run afoul of the rules and guidelines put in place by social media platforms, the result can be detrimental to your business. 


    In today's episode of The Traffic Makers, Rachel shares the stories of two clients - both of whom found themselves in trouble with Facebook, for alleged breaches of the platform's terms of service.


    You'll learn how, in some cases, you can do all the right things and still be penalized by the platform's algorithm. Using the example of "house rules" in her own home, Rachel will help you understand the types tactics and behaviors that can get you into trouble, such as impersonating an account, link redirecting and mass-tagging on posts. 


    You'll also discover the various lengths of time you may have to wait before you can access your profile again, as well as guiding you through the process of regaining access should the worst occur.


    Landing in Facebook jail can feel like a terrible blow to your business, but it's important to remember that it's not the end of the world!  


    Join Rachel as she helps you understand the behaviors that can get you into trouble, and how you can actively avoid them -  reducing the likelihood that you'll inadvertently break the rules.


    Enjoy!


     


    What You’ll Learn in this Show:


    Why incurring the wrath of a social media platform's rules can be catastrophic for your business.

    Tactics and behaviors to avoid when growing your audience.

    The various ways your account can be locked down, and how long those lockdowns can last.

    What you can do to get out of "jail" should the worst happen.

    And so much more...


     


    Resources:


    Join Our Community


    Website


    Facebook


    Instagram


    YouTube


    Twitter


    LinkedIn

    6 | The Great Quantity vs. Quality Debate

    6 | The Great Quantity vs. Quality Debate

    Should you create more content or better content? The answer is yes ...and no.


    Confusing? In this episode of Traffic Makers, Rachel explores the classic question of "quality vs. quantity" in relation to social media content for your business. It sounds confusing, but not when you realize that content creation strategies are often as unique as the businesses they're designed for.


    You'll learn the difference between a quality strategy (less content / specific audience) and a quantity strategy (more content / broader audience.) Rachel will share stories of two of her students - entrepreneurs who used these entirely different content creation strategies to massively grow their businesses.


    You'll discover why building an audience for your business with content is very similar to... dating! You'll also learn how the type of product or service you're selling (high ticket/low ticket) can determine the strategy you use to create engagement with your perfect people.


    In the world of content creation, the quality vs. quantity debate isn't really a debate at all. Both strategies have their place depending on your business, your product and the audience you're trying to reach.


    Join Rachel as she helps you determine which strategy is best to create growth and engagement among your audience.


    Enjoy!


     


    What You’ll Learn in this Show:


    - The difference between a "quantity" client and a "quality" client.


    - How two of her students grew their businesses with two entirely different strategies.


    - Why determining the strategy you use to grow your audience is a lot like... dating.


    - How the price of your product or service (high ticket/low ticket) can affect your content strategy.


    - And so much more...


     


    Resources:


    Join Our Community


    Website


    Facebook


    Instagram


    YouTube


    Twitter


    LinkedIn

    5 | What Happens When Engagement Doesn’t Equate To Sales?

    5 | What Happens When Engagement Doesn’t Equate To Sales?

    What happens when your business has a huge audience, but not enough sales?


    You've seen them online: influencers with millions of followers and massive engagement. You'd be forgiven for thinking they must be making a huge profit from such a huge audience. 


    What you may not realize is that many of them don't have solid businesses that can leverage that engagement and turn it into profit. For many, this begs the question, is there any point in building an audience in the first place?


    The answer is yes, but only if it's done correctly. In this episode of "The Traffic Makers," Rachel discusses the reasons many entrepreneurs fail to make the best use of the audience they've spent so long building.


    You'll learn the three issues that prevent businesses from turning millions of fans into millions of customers, and why it's so vital that your product is seen by your "perfect people."


    You'll discover that the reason you're not selling your otherwise amazing product or service is likely a problem with your messaging, as well as the reasons why, for some businesses, a small audience may actually be more profitable than a huge one.


    During this episode, Rachel will also introduce you to the customer journey - the path a person takes as they evolve from "stranger" to "customer."


    Join Rachel as she helps you learn how to match your amazing product or service with the right people and the right messaging.


    Enjoy!


     


    What You’ll Learn in this Show:


    Why there are so many businesses that have lots of fans, but very little impact (and even less revenue.)

    The three issues that prevent entrepreneurs from turning millions of fans into millions of customers.

    How to outline the stages along your unique customer journey. 

    Why for some businesses, a huge audience may not be as valuable as you might think.

    And so much more...


    Resources:


    The Traffic Makers Podcast


    Website


    Facebook


    Instagram


    YouTube


    Twitter


    LinkedIn

    4 | Growing Your Business With Page Suggestions

    4 | Growing Your Business With Page Suggestions

    Page suggestions is one of the many tools Facebook uses to keep people on their platform. It's also a powerful tool for business owners who want to generate organic traffic without having to spend money on ads.


    In today’s episode of Traffic Makers, Rachel dives into the process of page suggestions and how helping to boost pages within your niche can simultaneously boost your own over time. You'll learn how you can drive traffic without ads by using a tactic called "niche neighborhooding." You'll discover how creating signals on related pages can drive visitors to your page and vice-versa, boosting both businesses. 


    Rachel will guide you through the process of sharing content from one page to your own, as well as engaging with groups that can generate even more traffic, all without ever "poaching" from related pages or spending money on advertising. Learn how Facebook's "Page Insights" feature can help you locate high traffic niche pages you can interact with.


    Ad spending may represent a faster way to grow a business, but niche neighborhooding is a longer-lasting method, as well as a much cheaper one. 


    Join Rachel and learn how you can grow your business and be a good neighbor and the same time.


    Enjoy!







    What You Will Learn in this Show:


    How to create impact without impacting your business' bottom line.

    What "Niche Neighborhooding" is (and why you should be using it.)

    How generating signals within Facebook through niche interaction can build your reach organically.

    And so much more...


     


    Resources:


    Website 


    Facebook 


    Instagram 


    YouTube 


    Twitter 


    LinkedIn

    3 | Avoiding Social Media Burnout

    3 | Avoiding Social Media Burnout

    Burnout is a condition that every entrepreneur faces at one time or another, and one of the most common is social media burnout. The idea that you need to constantly create content, engage with visitors and post regularly can quickly lead to exhaustion and frustration.


    In today’s episode of Traffic Makers, Rachel talks about burnout - what it is, what causes it and most importantly, why it doesn't have to be part of your entrepreneurial journey. You'll learn how to identify the warning signs of burnout, the dangers of withdrawing from your audience (as a response to burnout) and how you can employ simple techniques to crate a social media presence that runs largely on autopilot. You'll also discover the importance of ensuring that the form and structure of your content matches your personality.


    Rachel will guide you through the benefits of creating a system for your social media content that will serve your audience and help build your business - without the need for complicated schedules or endless content creation sessions.


    Burnout often feels like an inevitable outcome for many entrepreneurs, but using Rachel's advice, it doesn't have to be.


    Enjoy!


     


    What You Will Learn in this Show:


    The warning signs of burnout and the pitfalls that cause it.

    Why "not posting" is not a solution.

    The pitfalls that lead to burnout.

    How to plan out social media for months in advance.

    And so much more...







    Resources:


    Website 


    Facebook 


    Instagram 


    YouTube 


    Twitter 


    LinkedIn

Customer Reviews

5.0 out of 5
51 Ratings

51 Ratings

Lkjhyfvn76 ,

She’s amazing

Rachel is such an enthusiastic person! Love listening to her!!

roneetta ,

Everything there is to know about traffic

I’ve been following Rachel Miller for years now and every strategy that she shares works! Facts. There are so many success stories that it’s even hard to follow, but what’s important Rachel is always ready to help you.
I love how persistent she is about breaking the myths about facebook and is always ahead of algorithm changes. Thank you for creating a podcast and sharing your knowledge with the world!
Can’t wait for new episodes!

weathered Wings ,

Finally!!

I’ve been waiting for Rachel to do a Podcast!! I’ve learned so much from her over the years! Her course is amazing and her Makers group is one I’ll probably never leave!

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