143 episodes

Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you.

The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business.

Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services.

Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries.

Subscribe to the show right now for a fresh episode each week.

Training Business ‪®‬ Mark Garrett Hayes

    • Business
    • 5.0 • 5 Ratings

Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you.

The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business.

Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services.

Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries.

Subscribe to the show right now for a fresh episode each week.

    How do I make learning stick w/ Peter Brown

    How do I make learning stick w/ Peter Brown

    Today’s guest is Peter Brown, co-author of a book that has really resonated with learning practitioners. Make it Stick was written with one purpose to mind: to find out how we can make learning easier and learnings durable.
     
    Make it Stick draws on recent breakthroughs in cognitive psychology and explains how knowledge transferred in training is encoded, accessed and retrieved in the minds of learners. 
     
    When you run training programs, you want to impart knowledge but also want that knowledge to be retained so learning gains don’t fade quickly. The science behind successful learning should interest every learning professional. 
     
    In today’s episode:
     
    What does the latest cognitive science tell us about learning?
    How do we deliver learning so that it sticks and becomes durable?
    How do we create opportunities for retrieval practice 
    What does the science tell us about the most effective ways to practice retrieval?
    How spaced-out or far apart should retrieval practice be?
    How do we refresh learning as training 
    How do we deal with the illusion of knowing?
     
    Check it out now!

    • 27 min
    What do you need from your website w/ Greg Merrilees

    What do you need from your website w/ Greg Merrilees

    If you’re running a business these days, you need to have a web presence.
     
    You need some kind of home page or landing page where people can find you and find out about you.
     
    More importantly, they want to learn how you can help them and how you haved helped people like them.
     
    If you are a consultant, a trainer, a coach, a facilitator you need a digital space where people can find reasons to connect with you and contact you. 
     
    Many people make the mistake of deciding what they want from their website rather than what their prospect needs.
     
    In fact, you don’t want a website. You want a system that attracts people to engage with you so you can convert them to paying customers
     
    In today’s episode:
     
    What the difference is between a web page and a landing page
    How to to convert visitors into prospects
    What you need on the front end and on the back end of your site
    Which kinds of software can capture visitors details
    What lead magnets are and how to use them to attract clients
    What the difference is between organic and paid traffic

    • 39 min
    Why you need to think differently about training w/ Jonathan Halls

    Why you need to think differently about training w/ Jonathan Halls

    Fascinating conversation today with Jonathan Halls author of Confessions of a Corporate Trainer. 
     
    Jonathan is a Master Trainer and has developed his own models to help facilitate great learning experiences.
     
    I asked Jonathan about how we as learning professionals can flip things around from trainer centric learning to learner-centric learning.
     
    What does this mean? It means that we become conscious of the need to step back and step out of the way so that our clients become the centre of attention. 
     
    When we do this, amazing things can happen
     
    In today’s episode:
     
    How can you get results outside of the classroom
    What is the flipped classroom model
    What does Jonathan mean by the term extended classroom
    How can you get learners to think more for themselves
    What should you be telling learning stakeholders
    Why you need to rethink how learning takes place
     
    Check it out now!

    • 48 min
    What’s the learning playbook for the digital age w/ Brandon Carson

    What’s the learning playbook for the digital age w/ Brandon Carson

    Today, we’re talking to Brandon Carson, Director of Learning at Delta Air Lines, author of Learning in the Age of Immediacy from 2017 which focused on five factors transforming the modern workplace; learning technologies like Augmented Reality and Virtual Reality. 
     
    Brandon’s new book L&D’s Playbook for the Digital Age helps makes the case why corporate learning and development needs to reorientate itself for the digital age and lays out a tactical ‘playbook’ that you can apply in your learning & development practice. 
     
    Not least, Brandon is also co-founding director of L&D Cares, a network to help learning professionals like you and me in these difficult pandemic times. And right now, there are plenty of people in our training community who can do with help.  
     
    In today’s episode
     
    How L&D can prepare itself for the Digital Age 
    What’s technologies will shape corporate learning
    Who is L&D Cares for and how can it help you?
     
    Check out the episode now (Link in comments)

    • 40 min
    What will be hot in workplace learning w/ Don Taylor

    What will be hot in workplace learning w/ Don Taylor

    I’ve no crystal ball.
     
    Nobody does but that shouldn’t stop us asking which learning trends will be hot in the workplace of the near future
     
    Learning Analytics?
    Learning Platforms?
    Augmented Reality?
    Virtual Reality?
    Social Learning?
     
    More importantly for you, we should be asking ourselves how these L&D trends will impact your talent-development business and those of your clients
     
    Today’s guest is Don Taylor, Chair of the Learning Technologies Conference, Chair of the Learning & Skills Group and Chair of the board of the Learning & Performance Institute.
     
    Don is going to share critical results from his annual GSS Global Sentiment Survey which goes our every year to 000’s of Learning & Development stakeholders to help paint a picture of what the talent development community - people like your clients - think are the hot trends in the near future. 
     
    In today’s episode:
     
    Which are the key findings from the GSS Global Sentiment Survey 2021 
     
    What do they mean for the future of workplace learning?
     
    How do they affect you and your clients business?
     
    Listen now! Link in the comments!

    • 35 min
    How do I create content clients love w/ Joe Pulizzi

    How do I create content clients love w/ Joe Pulizzi

    Most small business owners don’t think of themselves as content producers but today’s guest Joe Pulizzi, author of the bestselling book Content Inc thinks that you should start thinking that way.
     
    Strategy is about knowing what people need to read, hear and think so they want to work you and buy from you.
     
    It doesn’t matter whether you are a coach, consultant or trainer. It doesn’t matter what kind of business you’re in.
     
    You’re probably already including some kind of blog posts on social media content to people you want to attract clients. But is it the best stuff you have?
     
    It probably isn’t and that’s a mistake. Joe says that you want to give away your best stuff. You do that by focusing on the content that solves costly problems.
     
    Check out the rest of Joe’s advice so you can start creating posts and content that makes you stand out.  
     
    In today’s episode:
     
    What exactly is content marketing
    Why consultants need to create a media brand
    How do you write content that wins subscribers
    What do great articles and posts look like
    Why consistency really matters to your audience
    What Joe means by your ‘content tilt’
    Why should you give your best content away
    How newsletters can help you attract clients

    • 44 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

diane kulo ,

Best in the field of training

The presentations are very thorough, informative and helpful. I have my own business and it has been of great value.

M. Hotchner ,

How to be a Trainer 101!

These podcasts cover everything from developing training programs, preparing materials, marketing your business, teaching new skills, assessing employee knowledge post training and more.

As a newbie in this field, I’m grateful that Mark wants to share his knowledge & experience with us. Please keep the great topics & guests coming!

Eviemay.emc ,

Very helpful content

This is a great podcast for trainers! I’ve learned so much!

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