Transition - Tagline Media

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Company: Tagline Media
Owners: Jonathan Shepley
Year Started: 2001
Employees: 1-10 (Emerging)

Welcome to *An Agency Story* podcast, I’m your host Russel.

In this episode, we’re joined by Jonathan Shepley, owner by acquisition of Tagline Media, based in Tucson, Arizona.

Jonathan takes us through his unique transition from leading his family’s archery equipment business to acquiring a marketing agency in 2023. He shares how his passion for understanding personalities and how set people for success has been his key ingredient in growing a business.

Jonathan also shares some of the trials of a family business and his father’s “hand grenade” leadership style and insightful reflections on balancing chaos and control.

Tune in to hear how he’s leveraging Tagline Media as a platform for growth and innovation, and why this agency is just the beginning for him.

Enjoy the story.

Show Notes Insights

The Value of a Niche: Jonathan reflects on the inefficiencies of serving a wide variety of industries without a niche. He compares every new client to a "custom home build," highlighting how the lack of specialization prevents his agency from benefiting from economies of scale. This insight reinforces the importance of finding a niche and becoming an expert in that space, which can streamline operations and improve profitability.