021: How This Tour Company Attracts Locals & Generates Reoccuring Revenue With A Membership Program

Kaitlin Calogera is a trailblazer in tourism. In 2018, she founded A Tour of Her Own, the first tourism company in Washington, DC to focus exclusively on women's history. However, that is not the only thing that makes this company so unique. Rather than just use a standard fee-based tour model, TOHO also puts on events and offers a membership program to their community. This helps to attract locals and generate reoccuring revenue -- 2 things difficult to accomplish in the tourism world. 

In this episode, we discuss how Kaitlin grew her business, why she opted to create a membership program, and how this business model works when applied to a tour company. She also opens up about the biggest challenges of working in tourism today and how she's continued to scale her business with a team.