Travel Hero Podcast

ITB
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Travel Hero Podcast

The tourism industry is full of big achievers and thrilling personalities, real travel heroes! The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry. Happy listening!

  1. 1 DAY AGO

    Deep Dive | Unveiling Global Tourism Trends with Ipsos

    In this ITB Berlin’s Travel Hero Podcast our guest is Ben Page, CEO of Ipsos. We’re diving into Ipsos’ latest insights on how trends in sustainability, wellness, and digital innovation are shaping the future of travel.

    20 min

  2. OCT 23

    Deep Dive | Sustainable Journeys: Adventure Travel’s Role in Shaping Tourism's Future

    In this episode of ITB Berlin's Travel Hero Podcast, Shannon Stowell, CEO of the Adventure Travel Trade Association, dives into the world of adventure travel. We explore its positive impact on local communities, the growing focus on sustainability, and emerging trends shaping the industry's future. We shares insights on how adventure travel providers can build responsible and climate-conscious experiences.

    26 min

  3. OCT 9

    Deep Dive | India – An Evolving Outbound Market

    Join us as Y.t. Kivisaari, President & CEO, Visit Oulu, reveals the 57% surge in Indian travelers to Finland, exploring key trends, visa challenges, and the booming wedding industry. Discover insights to elevate your strategy in the evolving outbound market!

    22 min

  4. AUG 21

    Trend Cast | Tech Travel: AI Transforming the Future of Tourism

    In this episode, we have engaged with three travel experts to discuss the groundbreaking impact of artificial intelligence on the travel industry. Join us as we explore where and how AI is revolutionizing travel technology, the reasons behind these changes, and why you should get involved.

    35 min

  5. JUL 31

    Deep Dive | Navigating LGBTQ+ Inclusivity in Hospitality

    Join us as we talk with Philip Ibrahim, General Manager of The Social Hub in Berlin, about the challenges and opportunities in catering to LGBTQ+ travelers. Learn about successful examples, cultural sensitivity, key partnerships, and future trends in LGBTQ+ hospitality. Tune in now to stay ahead and support inclusivity in the industry! #ITBBerlin #TravelHeroPodcast #LGBTQTravel #Hospitality

    29 min

  6. JUL 24

    Deep Dive - Time To Take The Path to Climate Decarbonisation

    Curious about how the global travel industry can decarbonize by 2050? In this episode, you will adopt a new travel perspective and learn why forward-thinking companies will attract investment and talent. From whom? Our guest, Jeremy Sampson, CEO of The Travel Foundation, and host Charlotte Lamp Davies from A Bright Approach, will shed light on all these topics. Listen now!

    27 min

  7. JUL 2

    Deep Dive – Latest Global Travel Market Insights with Phocuswright

    2024 is shaping up to be another record-breaking year for travel. That's what the latest @Phocuwright data show. Despite global uncertainties like upcoming elections and ongoing conflicts, the masses continue to travel. The demand also appears resilient, even though rising flight faires are starting to impact air travel. Listen to @CharutaFadnis, SVP of Phocuswright, and our host @CharlotteLampDavies of @ABrightApproach giving detailed insights into the global travel market. Tune in now! #ITBBerlin #ITBBerlinConvention #Phocuswright #travelmarket #traveltrends

    28 min

  8. MAY 28

    Trendcast: China Travel Market Insights

    In the latest ITB’s Travel Hero Podcast, host Charlotte Lamp Davies, of A Bright Approach talks with Lydia Li, Deputy General Manager at Messe Berlin Shanghai, about trends in Chinese travel. The Chinese outbound travel market is recovering well, with significant increases in trips to visa-free countries like Singapore, Thailand, and Malaysia, and growth in travel to Japan, South Korea, Saudi Arabia, UAE, Turkey, Maldives, and Europe. The post-90s generation now leads outbound travel, preferring personalized, immersive experiences. Social media, especially platforms like WeChat, Weibo, Douyin, and Xiaohongshu, is key for reaching travelers, with live streaming driving significant sales. Chinese travelers seek unique experiences and personalized services, and themed travel products are in high demand. AI is increasingly used in customer service and travel planning. In the MICE sector, there’s a shift towards more frequent, smaller events. The concept of "bleisure" (business and leisure) is growing, with employees extending business trips for personal enjoyment. The podcast emphasizes the benefits of blending business and leisure travel for personal well-being and local economies.

    14 min
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About

The tourism industry is full of big achievers and thrilling personalities, real travel heroes! The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry. Happy listening!

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