Treat Your Customers Well Instead of Bean Counting

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Why should you, a small business owner, prioritize treating customers well instead of focusing solely on your bottom line? That’s what our favorite bookkeeping mensch,   Paul Rosenblum, has been doing for over 2 decades. So on the 30th anniversary of the McDonald's Hot Coffee Case (yes, it’s been that long), he’s taking a look at what happened and what could have happened instead. Because as we all know, McDonald’s had the money to keep this story from blowing up. So why did this happen? And, of course, how can knowing this help keep you grounded while navigating the tricky world of business?

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