Lives of Tomorrow

WGSN
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The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.

  1. -4 ДН.

    Solo Living in Asia and the Companionship Economy

    Lives of Tomorrow host and WGSN CEO Carla Buzasi welcomes WGSN Asia Futures and Cultural Strategist Alison Ho to explore the transformative trend of solo living in Asia and its global implications.  Alison explains how this shift is reshaping societal norms, influencing economies and creating opportunities in pet parenting and AI companionship. Learn about cultural and economic drivers, the companionship economy and technology’s role in supporting solo dwellers, offering insights for a global audience.

    28 мин.

  2. 26 АВГ.

    The Fear Factor: Understanding Today’s Consumer Psyche

    Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear affecting consumers today. From eco-anxiety to the fear of AI and changing relationship dynamics, discover how these fears are shaping consumer behaviour, and how businesses can adapt by fostering emotional intelligence and authentic connections with their audiences. Listen to explore the complexities of our evolving world and the role of brands in navigating these challenges.

    25 мин.

  3. 12 АВГ.

    Full Stream Ahead – the Media Consumption Movement

    In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming.  Gain insights into the cultural implications of this media evolution for both brands and consumers, including the growth of shoppable media and the return of physical formats such as DVDs. Tune in to explore the significant shift from traditional TV to streaming platforms.

    32 мин.

  4. 29 ИЮЛ.

    Gen Alpha Fashion and Avatar Twinning

    In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry. We dive into the Gen Alpha behaviours driving movements like affordability and sustainability, and how brands can adapt to their needs. Don’t miss the key strategies to appeal to parents and children as technology accelerates in our dynamic economy.

    28 мин.

  5. 15 ИЮЛ.

    Data Storytelling – from Numbers to Narratives

    WGSN CEO Carla Buzasi invites Canva Head of Europe Duncan Clark to discuss the evolution of design and data storytelling. He highlights the role of AI in democratising design, the importance of visual communication and how to transform data into compelling narratives.  Duncan also explores the emotional aspects of storytelling through data, the future of data visualisation and the challenges of consumer behaviour in relation to data. Tune in for insights on the significance of visual memory in effective communication.

    33 мин.

  6. 1 ИЮЛ.

    The Energisers – The Beauty of Play

    WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape the beauty market by 2027. Enter The Energisers – a playful and optimistic consumer group revolutionising the beauty industry.  Clare explores how innovative products, community engagement and the significance of emotional connections will drive change in the coming years. Tune in to learn about the evolution of the lipstick index and the importance of transparency in brand-consumer relationships.

    27 мин.

  7. 17 ИЮН.

    Raising Boys Today, Shaping Men Tomorrow

    WGSN CEO Carla Buzasi speaks to author and filmmaker Ruth Whippman about how masculinity is transcending traditional gender stereotypes and the challenges boys face in contemporary society. They explore the importance of open discussions about masculinity, emotional expression and connection, and the need for empathy among boys. Ruth uncovers cultural changes and the impact of screen time on social interactions, encouraging understanding in conversations about gender. Join them to discover modern boyhood, influenced by play from childhood development, including the marketing of toys that form perceptions of gender roles for future generations.

    35 мин.

  8. 3 ИЮН.

    The Hunger for Nostalgia

    In this episode, WGSN’s CEO, Carla Buzasi, and Lifestyle Strategist, Hannah Allan, discuss the evolving food trends among Millennials, focusing on their preferences for nostalgia, comfort food and health-conscious fresh convenience. Hannah shares insights into how Millennials are navigating their busy lives with low-fuss meals while prioritising social dining experiences. The conversation highlights the importance of the generational impact on food choices and the growing focus on longevity and wellness in the food and beverage industry.

    30 мин.
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The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.

Информация

  • Автор
    WGSN
  • Годы выхода
    2022 - 2025
  • Выпуски
    75
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © WGSN
  • Сайт подкаста
    Lives of Tomorrow

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