150 episodes

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

Tricks of the Trade(mark‪)‬ Erik Pelton

    • Business
    • 4.7 • 15 Ratings

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

    25 Names You Won’t Believe Are Registered Trademarks and Not Generic

    25 Names You Won’t Believe Are Registered Trademarks and Not Generic

    Erik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you!

    • 3 min
    Plan Ahead

    Plan Ahead

    Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand.

    • 2 min
    25 Tips When Brainstorming a New Name

    25 Tips When Brainstorming a New Name

    Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series.

    • 5 min
    Trademark Tips for Journalists

    Trademark Tips for Journalists

    Erik shares important tips for journalists to help them accurately report on trademark matters in this episode.

    • 5 min
    25 Ways to Use Your Trademark

    25 Ways to Use Your Trademark

    Erik shares 25+ ways to use your trademark in this episode as we celebrate our 25th year with the 25 series.

    • 6 min
    Top 5 Reasons to Register a Trademark

    Top 5 Reasons to Register a Trademark

    There are many benefits to registering your trademark, and Erik shares his top 5 in this episode.

    • 3 min

Customer Reviews

4.7 out of 5
15 Ratings

15 Ratings

Justin Ahern ,

Extremely Useful!

Thanks for discussing celebrity trademark issues - very useful for the entertainment law course I’m taking. Will continue listening!

VC71979 ,

High and tight podcast

Very informational.

Obe1Cannoli ,

Fantastic Resource for Trademark Information

When searching for a professional service in any field you should prefer someone that is enthusiastic about their work. Any professional willing to put in the time to create a podcast giving out helpful information about their industry definitely fits that bill, and Erik Pelton proved that very quickly. After hearing just a couple of his podcast episodes I called him and he was very eager and ready to work with me. He is extrememly knowledgable in this industry and very easy and pleasurable to work with. He fulfilled my trademark needs effortlessly, and I highly recommend him to anyone that is looking for an exceptional trademark attorney.

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