150 episodes

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

Tricks of the Trade(mark‪)‬ Erik Pelton

    • Business
    • 4.7 • 14 Ratings

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

    Recent Study Shows How Companies That File Trademarks are More Profitable

    Recent Study Shows How Companies That File Trademarks are More Profitable

    Trademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study showing how companies that invest in trademark protection are more likely to show … Continue reading →

    • 4 min
    Why Restaurants Need Trademark Protection

    Why Restaurants Need Trademark Protection

    Of the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark … Continue reading →

    • 5 min
    Branding Lessons from Formula1

    Branding Lessons from Formula1

    Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.

    • 6 min
    The Value of a Great Logo

    The Value of a Great Logo

    A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs.

    • 4 min
    The Value of a Great Slogan

    The Value of a Great Slogan

    A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one.

    • 8 min
    Update on Trademark Backlog at the USPTO

    Update on Trademark Backlog at the USPTO

    Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications in this episode. For more on the long and winding road to trademark registration, see … Continue reading →

    • 5 min

Customer Reviews

4.7 out of 5
14 Ratings

14 Ratings

Justin Ahern ,

Extremely Useful!

Thanks for discussing celebrity trademark issues - very useful for the entertainment law course I’m taking. Will continue listening!

VC71979 ,

High and tight podcast

Very informational.

Obe1Cannoli ,

Fantastic Resource for Trademark Information

When searching for a professional service in any field you should prefer someone that is enthusiastic about their work. Any professional willing to put in the time to create a podcast giving out helpful information about their industry definitely fits that bill, and Erik Pelton proved that very quickly. After hearing just a couple of his podcast episodes I called him and he was very eager and ready to work with me. He is extrememly knowledgable in this industry and very easy and pleasurable to work with. He fulfilled my trademark needs effortlessly, and I highly recommend him to anyone that is looking for an exceptional trademark attorney.

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