Trump’s Tariffs, Delta's Premium Issues and Strawberry's New Brands

The potential U.S.-Canada trade war is currently on hold, but tariffs remain a threat, which could impact tourism as a weaker Canadian dollar may make U.S. travel more expensive, potentially leading to a $2.1 billion loss in spending. Columnist Colin Nagy highlights Delta Air Lines’ success in attracting premium travelers but argues it must improve its long-haul service to compete with top global airlines, as premium ticket sales are expected to surpass economy revenue by 2027. Meanwhile, Nordic hotel operator Strawberry is launching two new brands—Home, catering to frequent business travelers, and Stopover, a sustainable roadside motel chain—marking its first major expansion in three decades.

• Strawberry Bets Big on Two New Hotel Brands in Nordic Market Shake-Up
• Delta Is Winning the U.S. Premium Traveler, But Needs to Up Its Game on the Global Stage
• Trump's Potential Trade War With Canada: What's at Stake for Tourism

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