Turn Your Hobby into a Career, Double-Down On Your Passion, & Find Your Worth As A Creative w/ Shelley Brander

Unleash Your Inner Creative with Lauren LoGrasso (A Creativity Podcast)

On The Guest: Shelley Brander is, in short, the queen of a knitting empire. What started as a hobby turned into Loops, a local yarn shop, then a booming e-commerce business, and eventually a worldwide knitting summit and brand. Alongside her love of knitting is the love of spreading the idea that anyone can make a living doing what they love. She spreads that message as a TEDx speaker and bestselling author of her book, Move The Needle.

From this conversation you’ll learn:

  • The difference between saying you can’t and you WON’T
  • How to tackle the stigma of changing your career
  • The importance of creative compromises with your partner
  • Why there is no right time to take a huge leap - just what’s right for you
  • How to give yourself grace instead of regret
  • The importance of slowing down to celebrate the small wins
  • The importance of facing your ego and accepting moments of failure as an entrepreneur
  • When it’s time to reinvent and double down on your idea
  • Why you have to follow your gut at a creative crossroads
  • Blue Ocean Theory
  • The benefits of chasing your dreams AFTER having children
  • How being a mother can empower you in other areas of your life
  • The basics of online marketing
  • How to tackle the seasonality of your product/service
  • How to connect and help communities through Craftivism
  • The issue of guilt around asking for the pay that creatives deserve
  • The importance of mentorship in your dream industry
  • And so much more!

Purchase Shelley’s book, Move The Needle HERE

Check out Shelley's site/company: https://loopslove.com/ and  https://knitstars.com/  

Follow the show @unleashyourinnercreative

Follow me @LaurenLoGrasso

Download my new single: ffm.to/prettylittleboy

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