Turn Your Passion into a Profitable Niche w/ Brittany Anderson

In this week's episode, I sit down with Brittany Anderson, the owner and founder of Adorn Headwear. Brittany tells us the compelling story of how she transformed her personal frustration—struggling to find stylish hats that fit well—into a thriving niche business. Adorn Headwear caters specifically to individuals with larger head sizes or voluminous hairstyles. Brittany opens up about the significant challenges she faced as an entrepreneur and how she successfully launched her brand despite having no prior experience in fashion or manufacturing.

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About The Guest

Brittany Anderson is the owner and founder of Adorn Headwear, a luxury hat and accessories brand specializing in extended sizing. During a 2020 trip to Palm Springs, where she struggled to find a stylish hat that could accommodate her hair comfortably in the 105-degree heat. This challenge highlighted a significant gap in the market for individuals with curls, locs, fros, or larger head sizes, who often have to choose between comfort and style. Motivated by her own experience, Brittany launched Adorn Headwear to ensure that style and comfort are accessible to everyone, regardless of their hair type or head size. Adorn Headwear is not just a brand; it's a movement towards inclusivity and quality in fashion. 

About Your Host:

Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at ⁠⁠⁠Social Circle⁠⁠⁠, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.