Turning Community Engagement Into Cost Savings | Community ROI with Chris Catania

"Community isn't just about connection—it's about demonstrating real business impact and value, which is the key to long-term success."

In this episode, we discussed how effectively integrating community initiatives with business strategies can lead to significant cost savings, drive growth, and enhance customer engagement, in particular:

👉 How to align community goals with business objectives to drive growth and ROI.

👉 Actionable strategies for assessing the impact of community initiatives.

👉 Importance of storytelling in showcasing community success to leadership.

👉 Building relationships across departments to ensure community efforts are visible.

👉 Leveraging community feedback for continuous business improvement.

Join Yurii Lazaruk, the Community Consultant, and Chris Catania, an award-winning enterprise community-building expert with more than 20 years of experience, in connecting community goals with business goals to drive business growth!

Connect with Chris and Yurii on Linkedin:

https://www.linkedin.com/in/christophercatania/

https://www.linkedin.com/in/yurii-lazaruk-community-consultant/

Timestamps:

(00:00) Meet Chris Catania

(00:58) Defining Community Goals

(01:40) Connecting Community Goals with Business Goals

(03:57) Building ROI Models for Community Impact

(06:11) Community's Role in Cost Savings

(08:46) Community's Role in Business Growth

(13:00) Collaborating with Different Teams

(26:23) Storytelling and Measuring Community Impact

(30:41) Addressing Challenges and Negative Feedback

#communityROI #communitybuilding #businessgrowth