Turning Innovation Into a Science, With Tony Ulwick

Meet Tony Ulwick, a trailblazer in the world of innovation. As CEO of the consulting powerhouse Strategyn, Tony is the mastermind behind the groundbreaking Outcome-Driven Innovation® (ODI) process. For 30 years, his method has transformed giants like Coca-Cola, Amazon, IBM, and Abbott, proving that innovation isn’t just about luck—it’s about strategy.

Tony’s journey began on IBM’s ill-fated PCjr project, a costly misstep that inspired him to rethink how products are developed. Determined to solve this challenge, he created ODI, a proven system that empowers companies to consistently design products that people truly need. His very first success? Helping Cordis Corporation develop the revolutionary stent, which became the fastest-growing medical device in history.

Tony’s influence in the innovation space rivals legends like Nolan Bushnell of Atari and Kevin Harrington of Shark Tank. Plus, he’s made ODI open-source, offering invaluable insights to anyone eager to master the art of product development.

This episode is a can’t-miss dive into the science of innovation, straight from one of the best in the business.

Tune in to hear Tony’s thoughts on:

• What is Outcome-Driven Innovation and why Tony decided to make it open-source
• How to take the guesswork out of Innovation and product development
• Reducing the risk of innovation by taking a needs-first approach instead of brainstorming
• What IBM, Amazon and Intel can teach smaller businesses about product innovation
• And much, much more!

Invitation From Our Guest:

Get free download of Tony’s best-selling book “Jobs-to-be-Done: Theory To Practice” jobs-to-be-done-book.com

Connect With Our Guest:

WEBSITE(S)

• https://strategyn.com/

SOCIAL MEDIA(S)

• LinkedIn

The post Turning Innovation Into a Science, With Tony Ulwick first appeared on Business Creators Radio Show with Adam Hommey.