Turning Your Life & Business Around From the Inside Out with Rooshy Roy, Co-Founder of Aavrani

Behind Her Empire

Rooshy Roy is the co-founder and CEO of Aavrani, a premium skincare company inspired by India's ancient beauty rituals.

As a first generation Indian-American, Rooshy would often make her own skincare with her mom, who showed her how to harness the power of raw ingredients—like turmeric & raw honey—to maintain beautiful skin. As an adult searching for an easier way to access those transformative rituals, Rooshy was inspired to create her own Ayurvedic brand.

In this wide-ranging interview, we talk with Rooshy about how she left her credible finance career to launch a business (when she least expected it), why you’ll never be 100% ready when taking the leap, and the importance of letting go of perfectionism to build anything amazing in life. We also chat about why your own personal growth is so critical to the business, how Rooshy overcame depression and some tough moments when starting out, a step-by-step approach to building a skincare business in a saturated/competitive market, and so much more.

This episode is brought to you by beeya: 

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Follow Rooshy:

* Website: https://aavrani.com/

* Instagram: https://www.instagram.com/rooshyroy/ 

Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/

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