Twilio CMO Sara Varni

Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about: Managing a 250+ person marketing team The key metrics Twilio marketing reports on (and why you should simplify your metrics) The 4 Horseman of Pipeline The marketing team planning process Her path to CMO as a product marketer (and the different ways to come up as CMO) Working with the CEO as CMO and how to get on the same page PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there. Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.