Uh oh. AI for content marketing? Dr. Brad B. Miller, CEO of Puzzle on doing it right.

The best content marketers in the world succeed because they are able to connect to other humans on a deeper, more meaningful level. So, wouldn't AI-powered content marketing just create more junk content? Not if you get the handoff right, explains Dr. Brad B. Miller, the CEO of Puzzle.

The content marketing battleground is won by being a better listener and creating content that cuts to the soul and addresses real human problems. Dr. Miller agrees AI can't do that (yet). But he does think AI can successfully master the part of content marketing all marketing hate: The repetition and endless tailoring of messages for various platforms. 

Miller explains humans should be empowered to do their best work by listening to the audience and getting to know them deeply. They should not be wasting time fitting a LinkedIn message on Twitter or endlessly tracking A/B tests using various sentence structures. 

Miller digs into the weeds on how carefully listening and watching people yields mountains of data, why human observation is data-rich, and how he can pick out innovators in a large group of people.

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